Skip to content
FREE Cheat Sheet: How 1 Care Home Got £900k Increased Revenue After Getting 300% More Enquiries And 47% Better Occupancy In 6 MonthsGet Cheat Sheet
Care Home Marketing And PR – Springup PR Logo
  • Fill Beds Faster
    • Care Home Marketing
    • Care Home PR
    • Care Home Google PPC
    • Care Home Events
  • Who are we
  • How we help
    • Get Video On 7 Vital PR And Marketing Things You Must Do To Fill Your Care Home Beds Faster
  • Case studies
  • Podcast
    • Care Home PR & Marketing Podcast
    • Care CEO Success Stories Podcast
  • Contact
  • T: 0203 6370091

Care Home Google PPC

  • care home digital marketing

How Exactly 1 Care Home Got 24% Of Admissions In 12 Months Via Digital Marketing!

Fairgate (not its real name) is a 64-bed residential home. It had 32 competitor care homes in its catchment area, and wanted to secure more

Adam James2025-06-10T18:56:48+00:00June 10, 2025|
  • Care home marketing

(Real-life) Google PPC Ads dashboard for a care home getting more enquiries to increase occupancy faster!

Here's the ultimate (basic) guide on Google Ads For Care Homes. And it's based on a real-life Google PPC ads dashboard for a care home!

Adam James2025-02-06T22:44:43+00:00February 6, 2025|
  • Care Home Marketing

What I’ve Learnt Running £250k Of Google Ads To Get More Care Home Enquiries

Here's what I've learnt running £250k of Google Ads for care homes to get more enquiries and increase occupancy. If you want to use

Adam James2025-01-29T21:25:42+00:00January 29, 2025|
  • Care Home Digital Marketing

How 1 care home got £374,400 in (forecasted) revenue within 30 days of doing digital marketing (including Google Ads) for FIRST TIME!

Here's how 1 care home got £374,400 in revenue within 30 days of doing digital marketing for the FIRST TIME! The home's capacity was 41

Adam James2025-01-17T20:29:13+00:00January 17, 2025|
  • Care Home Digital Marketing

John’s care home got £440k more revenue…so John was ready to sell!

How did 1 care home get 500% MORE enquiries and 25% INCREASED occupancy in preparation for getting sold? Occupancy and enquiries at 29-bed Park

Adam James2024-12-10T17:27:29+00:00December 10, 2024|

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

We’ve added £500k to our care homes’ turnover since Springup PR came to help

Occupancy was “in dire straits” at Hampshire-based provider English Oak Care Homes. Hunters Lodge care home, with a capacity of 44 was at 38 occupancy,

Adam James2024-12-06T11:37:35+00:00October 23, 2024|

Oakland Grange Care Home Gets 128% More Enquiries

  Background: Enquiry levels at Oakland Grange care home in Littlehampton, Sussex, had not recovered since Covid pandemic - and there was high competition

Adam James2024-12-06T12:13:30+00:00August 13, 2024|

Park House Care Home gets 10x more enquiries, increases occupancy by 25% – with £286,000 more revenue

Park House Care Home in Sandy, Bedfordshire has a capacity of 29 beds, but its occupancy had dropped to 20. Occupancy had not recovered

Adam James2025-01-06T12:38:57+00:00July 7, 2024|
  • Care Home Digital Marketing

A (Nice) £1.03m More Revenue For 1 Care Home!

Adam James of Springup PR, speaking in 2024 at the Care Show in London, reveals how 1 care home used digital marketing to help

Adam James2024-12-06T12:15:11+00:00May 23, 2024|
  • Google Ads For Care Homes

7 Vital Things I’ve Learnt Running Google PPC Ads For Care Homes

Here's the 7 vital things I've learnt running Google Pay Per Click Ads for care homes to get more enquires from private families. They are:

Adam James2024-12-06T13:16:38+00:00April 1, 2024|
  • Care Home Marketing To Increase Occupancy

Care homes – get (loads more) private bed enquiries in 2024 using Google + Facebook Ads

Want 2024 to be your best year for using digital marketing methods to generate private pay enquiries to your care homes? Want in 2024

Adam James2024-12-06T13:17:07+00:00February 28, 2024|
  • marketing opportunities

12 Google Ad Metrics Care Homes Must Know To Get More Enquiries

Do you want your care provider or care homes to get more enquiries from self-funding families via Google PPC (also known as Google Ads)?

Adam James2024-12-06T13:19:00+00:00August 11, 2023|

How 1 Care Home Used Digital Marketing To Help Get 3x More Enquiries, 47% Better Occupancy And £900k In 6 Months

Background 👉 UPDATE: Broughton House Veteran Care Village has now reached 60 residents, with £1.3m forecasted revenue gain. ............. Broughton House Veteran Care Village

Adam James2024-12-06T13:19:48+00:00July 4, 2023|

Ultimate Guide To Google Pay-Per Click To Get Enquiries From Families Looking For Care Homes

Want insider tips on using Google Pay-Per-Click to attract more families to your care homes to increase occupancy faster? Do you want to make

Adam James2024-12-06T13:20:06+00:00May 16, 2023|

How 1 Nursing Home Got 49% More Enquiries During The 6-Month Height Of The Covid Pandemic

What did one nursing home do to help it secure 49% more enquiries at the height of the Covid pandemic? Problem A “requires improvement”

Adam James2024-12-06T13:27:52+00:00March 31, 2021|

How pay-per click marketing can secure more enquiries and accelerate revenue growth for your care homes

In this episode of the podcast, featuring Tobi Alli Usman of Smooth Digital, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing

Adam James2025-01-03T15:23:03+00:00August 1, 2019|

Where to Start?

  • Fill Beds Faster
  • Care Home Marketing
  • Care Home PR
  • Care Home Google PPC
  • Care Home Events
  • Care Home PR And Marketing Podcast
Get Video Icon
Discover the 7 vital – and proven – PR & Marketing things you must do to get more care home enquiries
Adam James Got a Question? 0203 6370091 hello@springup-pr.com
Neil Russell

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions.  Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

Neil Russell Chairman of PJ Care
Dion Meechan

"Springup PR has fantastic knowledge of the care and nursing home sector  – combined with innovation in their approach to marketing and PR."

Dion Meechan Director at Barrowhill Hall Nursing Home
Karen Miller

"We have never had so many enquiries, and Springup PR's campaign has been a real success, and an entirely positive experience. We just would not have got to where we needed to without their support. What's more, their team has made it as resource-light for us as possible. We would definitely recommend Springup PR to other care providers who want to use a digital marketing strategy to get more enquiries."

Karen Miller CEO, Broughton House Care Home
Anna Kleinman

"Adam and his team at Springup PR provided an invaluable PR support to Greensleeves Care on a number of high profile PR campaigns. Thanks to Adam's great PR experience and insight as well as great understanding of the care sector, all PR campaigns were successful and met set objectives and outcomes. I would gladly recommend Adam and Springup PR to any client who is looking to achieve a high PR coverage."

Anna Kleinman Head of Marketing and Communications, Greensleeves Care
Pritesh Patel

"Phenomenal PR for our care homes from Springup PR ! I was not convinced at first, but how wrong I was! Our occupancy numbers do not lie!"

Pritesh Patel Co-owner of Prime Residential Care Group
Tony Barnes

"With their PR expertise and knowledge of the care sector, Springup PR has managed to get us positive media and online coverage which has raised the visibility of our home and helped us increase our occupancy by 20%"

Tony Barnes Co-owner of Hythe Care Group
Joanne Balmer

Your PR has had a huge impact! Thank you.

Joanne Balmer CEO of Oakland Care
John Tillish

We're now getting 4 enquiries per week. Af first it may first feel like an expensive investment with Springup PR, but we were struggling at 75% occupancy, so our return is that we're getting rooms filled. So if you can fill your rooms the investment pays for itself.  I would recommend Springup PR to other care homes because to the team is really good, willing to listen and do anything we ask"

John Tillish Park House Care Home, Bedfordshire
Liam Geach

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes

Liam Geach Financial director at English Oak Care Homes
  • Fill Beds Faster
  • Care Home Marketing
  • Care Home PR
  • Care Home Google PPC
  • Care Home Events
  • Who are we
  • How we help
  • Get Video On 7 Vital PR And Marketing Things You Must Do To Fill Your Care Home Beds Faster
  • Case studies
  • Podcast
  • Care Home PR & Marketing Podcast
  • Care CEO Success Stories Podcast
  • Contact
  • T: 0203 6370091
Address: Suite 11, 7 General Gordon Square 2nd Floor Equitable House London SE18 6FH Phone number: 0203 6370091 Email: hello@springup-pr.com © 2021 Springup PR Privacy Cookies Terms of use
FacebookTwitterLinkedIn