Discover how a one-off media exposure campaign will get you leads
By Adam James Do you want to use a one-off media exposure campaign to tell prospect customers about your new product or service, and generate new leads? Want to get journalists on media read by your target decision-makers to write positive articles and features about your product or service? One tried-and-tested two-pronged approach is to create powerful news stories together with authoritative expert-opinion pitching. This is a tier-1 recommended strategy to secure eye-catching media coverage that will put your company in front of prospective customers, and generate new leads. Here’s one example of how you can achieve this. This example is related to health and social care – but the exact-same processes (with some modifications and tweaks) will secure as high-impact results in …
