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Healthcare PR

Discover how a one-off media exposure campaign will get you leads

By Adam James Do you want to use a one-off media exposure campaign to tell prospect customers about your new product or service, and generate new leads? Want to get journalists on media read by your target decision-makers to write positive articles and features about your product or service? One tried-and-tested two-pronged approach is to create powerful news stories together with authoritative expert-opinion pitching. This is a tier-1 recommended strategy to secure eye-catching media coverage that will put your company in front of prospective customers, and generate new leads. Here’s one example of how you can achieve this. This example is related to health and social care – but the exact-same processes (with some modifications and tweaks) will secure as high-impact results in …

Springup PR specialises in public relations for the care and healthcare sector

Are you a care provider wanting more media exposure and PR results?

By Adam James, Founder of Springup PR Do you want regional media exposure for your care homes – but don’t know where to start? Or perhaps you’re not getting as much media coverage for care home as you’d like? Are paid-for adverts not working for you, and you’d like to try another route? Do you want to ‘get the word out there’ to local prospect families about the quality services of your care home(s) Well, last year the CEO of a provider of two luxury care homes contacted me via Linkedin with these exact problems. The paraphrased conversation went like this. CEO:  “We’ve got these two wonderful care homes, but …

Springup PR specialises in public relations for the care  sector

PR and media exposure for a care provider in 6 months

Want to know what PR and media exposure results a specialist care provider can expect to secure in 6 months? What better way to demonstrate this than summarise what we achieved for our client, PJ Care, over a six-month period.  1) Six-month media exposure summary (i)  Total audience reached via mainstream media = approx 1.32 million Audience reached includes * care sector * nursing * public/families + stakeholders in target regions * healthcare and neurocare professionals * charity partners * commissioners (ii) PJ Care’s reputational messages conveyed to audiences 100% positive –  0% negative (iii)  Reputational messages conveyed include: * PJ Care’s quality of neurological care * Award-winning neurological care * PJ Care …

Care Home Open Day

Care Home Open Day Is (Almost) Here

Care Home Open Day is back….almost! June 16, 2017, is the day to open your doors to your local community, and show off the top-notch care your homes provide for residents. Care Home Open Day is – as the organisers phrase it – an opportunity to “make positive noise” about your homes. This year the (suggested) theme is “Friendship”. You don’t need me to tell you that your homes live and breathe off their reputation, and the ‘good word’ that families of residents spread to others about your homes. But do you want to deepen, enhance and spread that reputation even further? Do you want to make sure YOUR care …