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6 Steps To Get Your Care Home On ITV Or BBC local television

By Adam James Would you love to see your care home featured positively on your local BBC or ITV news? Do you want to know exactly how you can get BBC and ITV journalists to broadcast “good news” stories about your home WITHOUT having to do very much?   Here’s my 6-step guide on how to do it: 1. Identify your home’s “good news” It’s actually not as difficult as you may think to secure positive BBC or ITV media exposure for your care home. But you must identify a good news ‘story’ that comes across well “on camera”. Remember, BBC and ITV television reporters are looking for visually compelling …

Determination and persistence is a core PR skill

How persistence pays in PR – a real example

If there’s one MUST to doing good PR it’s making sure you follow up pitches to journalists. Once a Springup PR colleague made 20 phone calls to one national media journalist to secure a result. Journalists are, like all of us, strapped for time. Plus, they forget, go on holiday, forget again, and get sick. (By the way, if you want to find out if a targeted journalist is at work, check out their Twitter handle to see if it’s active) Sometimes journalists have to be nudged…nudged…and again. Word of warning here, though – only nudge journalists if you’ve a spot-on media pitch. If it’s not journalists will dislike you …

Is your business winning awards?

Awards – the PR heavy-weight champion of the world

You’ll know how much your business depends on its reputation. A great reputation brings in ongoing referrals, leads, enquiries and sales. One “undisputed heavy-weight champion of the world” when it comes to reputation-building is being an award-winner. What better way to showcase your business than to list how many awards it has won.  It’s a massive third-party endorsement, and ongoing PR result. So, my first question is – how many awards have you won over the last two years? But my second question is the most important – how many awards have you entered? If your business has already scooped awards, and you’ve made sure your customers and prospects are …


PR in Ethiopia to mark World Vaccination Week

Organsing a roundtable event for pharmaceutical firm Merck to mark World Vaccination Week was something we were glad to put our hands to. Working alongside our PR associates in Addis Ababa, Ethiopia, we were briefed to secure positive media coverage in Ethiopia on the role of vaccinations in the fight against cervical cancer. Our colleagues in Ethiopia, headed by Addis Alemayahou and Saba Ermyas, worked fast to organise – within just a matter of days – a well-attended media roundtable event at Saro Maria Hotel, Addis Ababa. Presentations were made to invited media by Dr Gebrehiwot Yirgu Hiwot and Merck representatives. Results: * Prime time news item on Afro FM 105.3 radio – English …

Springup PR specialises in public relations for the care and healthcare sector

6 reasons your care home must be featured in regional media

What’s a key aim when wanting to fill your care home beds? I’m sure it’s to “get the word out” and secure phone or email enquiries requesting a visit or general chat. Getting your care home positive regional media coverage – and online – is one way to prompt such enquiries, and also to increase your home’s reputation and profile. Here’s 6 reasons why you must get your home featured in regional media: 1) More valuable than ads – Editorial coverage of your care home is significantly more credible to your home than adverts in local media.  Any home can pay to place an advert. Readers – and prospective families …