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public relations

Photo-feature in the Daily Telegraph, secured for our client, Oomph, by Springup PR

PR that has Oomph!

Oomph! is the most exciting provider of fun and “funky” activity classes and programmes to residents in UK care homes across the care sector. Founded by entrepreneur, Ben Allen, the multi award-winning social enterprise approached Springup PR as it wanted to use national, trade and regional media to boost significantly its profile among target audiences, and help propel the business forward with its growth plans. Charged with a three-month campaign, we set to work developing a strategy, storylines and “angles” with impact that would grab the attention of journalists and editors of target media, and achieve desired results. Within three months we’d achieved the following exposure for Oomph! ·      Photo features Oomph! in the Daily Telegraph and Guardian, focusing on …

Determination and persistence is a core PR skill

How persistence pays in PR – a real example

If there’s one MUST to doing good PR it’s making sure you follow up pitches to journalists. Once a Springup PR colleague made 20 phone calls to one national media journalist to secure a result. Journalists are, like all of us, strapped for time. Plus, they forget, go on holiday, forget again, and get sick. (By the way, if you want to find out if a targeted journalist is at work, check out their Twitter handle to see if it’s active) Sometimes journalists have to be nudged…nudged…and again. Word of warning here, though – only nudge journalists if you’ve a spot-on media pitch. If it’s not journalists will dislike you …

Is your business winning awards?

Awards – the PR heavy-weight champion of the world

You’ll know how much your business depends on its reputation. A great reputation brings in ongoing referrals, leads, enquiries and sales. One “undisputed heavy-weight champion of the world” when it comes to reputation-building is being an award-winner. What better way to showcase your business than to list how many awards it has won.  It’s a massive third-party endorsement, and ongoing PR result. So, my first question is – how many awards have you won over the last two years? But my second question is the most important – how many awards have you entered? If your business has already scooped awards, and you’ve made sure your customers and prospects are …

Springup PR specialises in public relations for the care and healthcare sector

6 reasons your care home must be featured in regional media

What’s a key aim when wanting to fill your care home beds? I’m sure it’s to “get the word out” and secure phone or email enquiries requesting a visit or general chat. Getting your care home positive regional media coverage – and online – is one way to prompt such enquiries, and also to increase your home’s reputation and profile. Here’s 6 reasons why you must get your home featured in regional media: 1) More valuable than ads – Editorial coverage of your care home is significantly more credible to your home than adverts in local media.  Any home can pay to place an advert. Readers – and prospective families …