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Healthcare PR

Springup PR specialises helping care and nursing homes fill beds faster

Why you must be proactive to fill nursing home beds faster

One nursing home in Leicester we help needs to fill 21 beds to reach its capacity of 52. Here’s the numbers. 21 beds to fill equals  £16,800 per week or a whopping £873,000 per year in potential revenue gain. It’s a no brainer – the problem must be fixed. And it is. Occupancy is up – 5 extra beds filled in one month, and 2 enquiries per day Here’s what the home’s managed just told me: “The brokerage team at the hospital are now telling us how they’ve heard about the great things we’re doing at the home. “The relationship previously with the hospital was not good. But it’s now …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …


Media exposure and profile-raising for care home provider over 9 months

* By Adam James, founder of Springup PR Are you a care provider wanting to know what media exposure and PR results you can secure over a certain period? Well, here’s what happened when a care group with 5 care homes (Montreux Living)  and a specialist supported-living service (My Life) approached us to help them secure positive media exposure for the group’s services and raise their profile among target audiences. The results are from a 9-month period, and I’m glad to say, we’re still working with the group. * Ongoing exposure in regional and care industry media – 19 regional media ‘stories’ + associated websites (valuable for SEO), including: Wiltshire Times …

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Media exposure (and sales leads) for technology company

Technology company Invatech Health, approached us for PR support for the launch of research demonstrating the benefits of their medicine management technology for care homes. Invatech’s Proactive Care System (PCS) can save care home staff time, improve patient safety and make substantial savings on drugs costs for care home residents by cutting wastage. As part of their marketing and brand strategy, Invatech wanted us to secure exposure for PCS in the care sector media, read by their target audience and customers. When working with industry media, such as the care sector, it’s vital to ensure you don’t pitch ‘stories’ that may be regarded as product marketing.  They’ll just get binned. So we ‘nosed’ the story on the …

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The #1 Care Home PR Agency….Probably!

Springup PR is the most praised care home PR agency on the UK’s leading care website. Springup PR, which specialises in care PR and securing media exposure for care providers, ranks first in the “most reviewed” PR agency category of, the UK’s top care website with around 1.5m visitors per month. Springup PR’s reviews on are those written – and verified – by clients. Amanda Butler, Marketing Manager of PJ Care, wrote: “Springup PR can achieve amazing results. They are extremely professional and take the time to really understand your business. They make a welcome addition to any marketing team. I thoroughly recommend them.” Wendy Thompson, General Manager Marketing, Communications & Engagement at PJ …

Don't feature in a PR horror story!

PR horror story!

Want a PR horror story? Here’s one….. A leading laser eye surgery firm paid a PR agency many tens of thousands of pounds over 12 months with a brief to secure them national media exposure. What were the results after 12 months? Zilch. Nought. Zero coverage. Aaaaaaah! Just imagine how disappointed/furious this company was. The truth is that national media exposure for laser eye surgery firms is gold dust – it can be a sales magnet leading to direct sales at £4k + per sale, as well as the media exposure providing substantial third-party endorsement. In the UK, the Daily Mail covers laser eye surgery ‘stories’ most frequently, approximately six …

Photo-feature in the Daily Telegraph, secured for our client, Oomph, by Springup PR

PR that has Oomph!

Oomph! is the most exciting provider of fun and “funky” activity classes and programmes to residents in UK care homes across the care sector. Founded by entrepreneur, Ben Allen, the multi award-winning social enterprise approached Springup PR as it wanted to use national, trade and regional media to boost significantly its profile among target audiences, and help propel the business forward with its growth plans. Charged with a three-month campaign, we set to work developing a strategy, storylines and “angles” with impact that would grab the attention of journalists and editors of target media, and achieve desired results. Within three months we’d achieved the following exposure for Oomph! ·      Photo features Oomph! in the Daily Telegraph and Guardian, focusing on …

Springup PR specialises in public relations for the care and healthcare sector

Free PR audit for care home and healthcare sector

Latest: Springup PR provides “world-class” PR to care provider Springup PR is offering a free, no-obligation PR audit to the care home and healthcare sector. Springup PR, which already works for a number of leading care and healthcare providers, specialises in proactive media relations, crisis management and social media engagement. Springup PR, which prides itself on its staff being “media insiders”, helps providers increase their profile among target audiences with a view to increasing bed occupancy. Springup PR’s free no-obligation PR audit involves a face-to-face meeting with one of Springup PR’s senior staff. During this time Springup PR listens to what a provider aims – or would like to achieve – as …


‘Springup PR raised the visibility of our company’

Brookdale Care, which specialises in the provision of autism care services, set us the task of promoting The Spectrum Star, the world’s first ever outcomes measurement tool for people diagnosed with autism. After a PR audit, we were also then required to raise the profile of the company among target audiences, including commissioners, care and healthcare professionals and families of people diagnosed with autism. Within a week we’d secured great media coverage on the Spectrum Star, including on BBC television and radio, regional media, and specialist learning disability media. We were hitting big audience numbers. Our ongoing profile-raising PR efforts resulted in coverage, including double-page spreads, in Community Care magazine, …


PR in Ethiopia to mark World Vaccination Week

Organsing a roundtable event for pharmaceutical firm Merck to mark World Vaccination Week was something we were glad to put our hands to. Working alongside our PR associates in Addis Ababa, Ethiopia, we were briefed to secure positive media coverage in Ethiopia on the role of vaccinations in the fight against cervical cancer. Our colleagues in Ethiopia, headed by Addis Alemayahou and Saba Ermyas, worked fast to organise – within just a matter of days – a well-attended media roundtable event at Saro Maria Hotel, Addis Ababa. Presentations were made to invited media by Dr Gebrehiwot Yirgu Hiwot and Merck representatives. Results: * Prime time news item on Afro FM 105.3 radio – English …

Springup PR specialises in public relations for the care and healthcare sector

PR for launching new care home

Launching a new care home – or a new service – is a unique opportunity to generate PR that will both “get the message out there” and bring in referrals. Here’s some ideas to think over. Trust us, they work. 1. Brain-storm PR! Just half an hour of thinking time can generate superb PR/marketing ideas, e.g combining your care home launch with a unique Linkedin competition to network with key stakeholders. 2. Produce a hard-hitting news release to secure not only positive media coverage in regional newspapers, but also television coverage. TV coverage is quality PR for care homes. Not only can you upload the video on your Youtube channel, …

Social media for care homes

Social media for care homes

Properly managed social media can hold great PR benefit for care homes and care groups. Here’s just four real-life examples. 1. Facebook: Engaging content – particularly videos and photos – can bring in quality engagement with residents’ families and friends, one of a care home’s key stakeholder groups. To have your residents and their families singing the praises of your care home on social media platforms holds immense reputational value. There’s no better marketing than residents or their families and friends doing it for you. Local authorities, who may buy in your services, will notice this. Real-life example 1: One photo post by a resident, discussing the excellent care he …

Mental health PR

Springup PR are highly experienced – and successful – in working with mental healthcare and learning disability organisation clients, from large corporates to social enterprises and charities. We regularly work with journalists and editors of key mental health media, such as Guardian Society, Nursing Times, Community Care, and Mental Health Today. We understand the nuances, and clinical and political issues effecting the mental health sector. In short, we are very good. We’ll get you the big results you seek. Follow us on Twitter, contact us directly, or look at our client case studies to find out more. Adam James, Director, Springup PR