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Want to test out a PR agency?

By Adam James, founder of Springup PR Are you worried whether or not a PR agency is up to the job and can secure desired results? Do you like the idea of “testing out” a PR agency before committing to a longer-term relationship? I  totally understand this, and I’ve been approached by companies who’ve been stung by rotten PR agency experiences. So when a UK luxury care home provider, who’d never used a PR agency before, came to us with these doubts, we were determined to re-assure them. And what better way to do this than offering the group, which operates two homes, our globally-exclusive one-off “guaranteed results” package. The provider wanted us to …

Springup PR specialises in public relations for the care and healthcare sector

6 reasons your care home must be featured in regional media

What’s a key aim when wanting to fill your care home beds? I’m sure it’s to “get the word out” and secure phone or email enquiries requesting a visit or general chat. Getting your care home positive regional media coverage – and online – is one way to prompt such enquiries, and also to increase your home’s reputation and profile. Here’s 6 reasons why you must get your home featured in regional media: 1) More valuable than ads – Editorial coverage of your care home is significantly more credible to your home than adverts in local media.  Any home can pay to place an advert. Readers – and prospective families …