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Want to test out a PR agency?

By Adam James, founder of Springup PR Are you worried whether or not a PR agency is up to the job and can secure desired results? Do you like the idea of “testing out” a PR agency before committing to a longer-term relationship? I  totally understand this, and I’ve been approached by companies who’ve been stung by rotten PR agency experiences. So when a UK luxury care home provider, who’d never used a PR agency before, came to us with these doubts, we were determined to re-assure them. And what better way to do this than offering the group, which operates two homes, our globally-exclusive one-off “guaranteed results” package. The provider wanted us to …

Photo-feature in the Daily Telegraph, secured for our client, Oomph, by Springup PR

PR that has Oomph!

Oomph! is the most exciting provider of fun and “funky” activity classes and programmes to residents in UK care homes across the care sector. Founded by entrepreneur, Ben Allen, the multi award-winning social enterprise approached Springup PR as it wanted to use national, trade and regional media to boost significantly its profile among target audiences, and help propel the business forward with its growth plans. Charged with a three-month campaign, we set to work developing a strategy, storylines and “angles” with impact that would grab the attention of journalists and editors of target media, and achieve desired results. Within three months we’d achieved the following exposure for Oomph! ·      Photo features Oomph! in the Daily Telegraph and Guardian, focusing on …