General Archives - Care Home Marketing And PR

What is the “household model” of care? And why your care provider should implement it!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Helen Jones, CEO of Allegra Care, a care

Adam James2025-04-22T08:59:53+00:00April 22, 2025|

How to (consistently) be recognized as a top medium-sized care home provider!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR interviews Amanda Scott, CEO of Forest Healthcare, which operates 13

Adam James2025-04-18T13:51:35+00:00April 18, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

How I Bought An “Inadequate” Care Home – And Turned It Around

In this episode of the Care CEO Success Stories podcast host Adam James of Springup PR speaks to Tushar Shah, Co-founder of Centrum Care

Adam James2025-02-07T14:37:54+00:00February 7, 2025|

CHEAT SHEET: How 1 Care Home Used Digital Marketing To Get 300% More Enquiries, 47% Better Occupancy And £900k In 6 Months

Karen Miller, CEO of Broughton House. Background UPDATE: Broughton House Veteran Care Village has now reached 60 residents, with £1.3m forecasted revenue

Adam James2025-01-28T20:20:08+00:00October 3, 2023|

Ultimate Guide To Google Pay-Per Click To Get Enquiries From Families Looking For Care Homes

Want insider tips on using Google Pay-Per-Click to attract more families to your care homes to increase occupancy faster? Do you want to make

Adam James2024-12-06T13:20:06+00:00May 16, 2023|

How 1 Nursing Home Got 49% More Enquiries During The 6-Month Height Of The Covid Pandemic

What did one nursing home do to help it secure 49% more enquiries at the height of the Covid pandemic? Problem A “requires improvement”

Adam James2024-12-06T13:27:52+00:00March 31, 2021|

7 Vital – And Proven – PR And Marketing Methods To Fill Your Care Or Nursing Home Beds Faster

Adam James2021-02-23T18:31:01+00:00February 23, 2021|

PR and Facebook Ads Strategy To Recruit Nurses And Help Save £700,000 On Recruitment Agency Fees

1) The Problem * Specialist neurological care provider PJ Care approached Springup PR as they needed to recruit 20 nurses across its two centres

Adam James2022-04-14T17:24:04+00:00August 3, 2020|

How A CEO Became A Regular Contributor To BOTH Forbes And The Entrepreneur – Within 30 Days

A $400m US global mobility solutions and digital transformation firm wanted to position its C-suite execs, including its CEO and founder, as thought-leaders in Tier-1

Adam James2025-01-06T12:46:50+00:00July 20, 2020|

How Care Homes Can Use Press Coverage To Promote Their Care And Staff During Corona

This video below discusses: 🙌 What would prospective families want to know and read/watch? Is it that their loved ones would be protected and

Adam James2024-12-06T12:01:44+00:00April 14, 2020|

What To Do When Your Care Home Residents Become Infected With The Coronavirus

"The Coronavirus is going to hit the shores - and we're ready for the fight," says Jonathan Cunningham of Birkdale Nursing Home in Southport, Merseyside.

Adam James2025-01-06T12:49:33+00:00March 30, 2020|

Power-Packed PR For Care Homes

So how can a unique Power-Packed PR For Care Homes system promote your quality of care to local audiences, particularly private pay families, in

Adam James2019-07-05T09:14:56+00:00July 4, 2019|

How An Ethical Bedding Company Secured 7 Pieces Of Media Exposure In 3 Months

Start up ethical cotton bedding company Nour Luxury approached us for some “kick off” media exposure in order to start building awareness and -

Adam James2025-01-06T12:57:44+00:00January 18, 2019|

How “Amplified Word Of Mouth” Can Increase Occupancy At Your Care Home

How can “amplified word of mouth” help attract more enquiries to your care home and help fill beds faster? Particularly if you're seeking more

Adam James2024-12-06T11:55:50+00:00October 5, 2018|

Want to know how NOT to respond to a PR crisis? Ask the Japanese Olympic Committee

When a story inflicting immense damage on a business or organization hits media headlines, I’m interested in as much as how the company manages

Adam James2024-12-06T11:59:52+00:00May 11, 2016|

Why Jay Carney was RIGHT to criticise the New York Times

Jay Carney, Amazon's communications head, yesterday took to online platform Medium to criticise a "hatchet job" by the New York Times on the working conditions and management

Adam James2015-10-21T14:11:17+00:00October 21, 2015|

Biggest PR myth revealed – on video

Want to know what the biggest myth in PR is? Watch Adam's Drivetime PR video to find out....

Adam James2024-12-06T12:02:54+00:00September 29, 2015|

When I proved I had a killer ‘eye’ for a media story

She's got the eye! Photo: @aP-Photographie Back in the 1990s I lived in Manchester, UK, and had just launched a freelance journalism

Adam James2024-12-06T12:03:04+00:00August 13, 2015|

Green technology PR – a one-off project

Infrared heating client featured in industry media On behalf of our client, Infrared Heating Technologies, we were charged with a single PR project

Adam James2024-12-06T12:03:20+00:00April 3, 2015|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes