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6 Steps To Get Your Care Home On ITV Or BBC local television

By Adam James Would you love to see your care home featured positively on your local BBC or ITV news? Do you want to know exactly how you can get BBC and ITV journalists to broadcast “good news” stories about your home WITHOUT having to do very much?   Here’s my 6-step guide on how to do it: 1. Identify your home’s “good news” It’s actually not as difficult as you may think to secure positive BBC or ITV media exposure for your care home. But you must identify a good news ‘story’ that comes across well “on camera”. Remember, BBC and ITV television reporters are looking for visually compelling …


The Ultimate Guide To Facebook For Care Home Providers

By Adam James (This article originally appeared in Care Management Matters magazine) Facebook is rapidly becoming the care home operator’s social media platform of choice – by enabling homes to communicate and engage with resident families and local audiences, including reaching prospective families. Some homes have, nevertheless, refrained from venturing onto Facebook for a variety of reasons, including a feeling it will not protect residents’ privacy. This reasoning is fine. But holding dear to this sentiment is increasingly less common in light of the fact that a written agreement with every resident – or their family – can enable residents to opt-out of their name, photo or any of their details from …


When I proved I had a killer ‘eye’ for a media story

Back in the 1990s I lived in Manchester, UK, and had just launched a freelance journalism career. On my first morning as a newbie freelancer working from my apartment I spotted a story in the local paper on an archaeological  discovery of ancient musical instruments (sorry, it’s a long time ago – I can’t remember any more than this!) What was my first reaction? To ‘pitch’ the story on to a leading classical music magazine. So, I put together a news release, printed it out and faxed (remember them?!) it over to the magazine’s editor. And followed up with a telephone call. Bingo! Within just two hours the editor called me back to …

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Green technology PR – a one-off project

On behalf of our client, Infrared Heating Technologies, we were charged with a single PR project of raising the profile of Redpur infrared heating panels to target audiences of professional domestic and commercial heating engineers. Infrared Heating Technologies is the sole distributor of high-end German-built Redpur infrared heating panels into the UK. We got to work coming up with a media ‘angle’ that would grab the attention of specialist industry media, including green technology media. After research, we discovered that the Redpur infrared heating panels were likely to be technologically the “most sophisticated” in the word. This gave us our ‘angle’. We drew up the eye-catching headline – “World’s “most sophisticated” infrared heating systems introduced …


PR secret revealed! How to grab the attention of 4 national journalists in 10 minutes

Recently something incredible happened. On behalf of a client, my colleague Bryan (pictured left) pitched a ‘story’ – via email to specific national media journalists. Extraordinarily, within just 10 minutes we received positive replies from FOUR. Such an immediate responses from leading national media journalists, including multi-award-winners, was unprecedented. How, and why, did this happen? Well, it was all in the email subject line which, in this case, was: “Joost van der Westhuizen interview?” If you are not familiar with rugby, Joost van der Westhuizen is a legendary South Africa rugby player. He was diagnosed with Motor Neurone Disease, and was making what was believed to be his last trip to …

Photo-feature in the Daily Telegraph, secured for our client, Oomph, by Springup PR

PR that has Oomph!

Oomph! is the most exciting provider of fun and “funky” activity classes and programmes to residents in UK care homes across the care sector. Founded by entrepreneur, Ben Allen, the multi award-winning social enterprise approached Springup PR as it wanted to use national, trade and regional media to boost significantly its profile among target audiences, and help propel the business forward with its growth plans. Charged with a three-month campaign, we set to work developing a strategy, storylines and “angles” with impact that would grab the attention of journalists and editors of target media, and achieve desired results. Within three months we’d achieved the following exposure for Oomph! ·      Photo features Oomph! in the Daily Telegraph and Guardian, focusing on …


‘Springup PR raised the visibility of our company’

Brookdale Care, which specialises in the provision of autism care services, set us the task of promoting The Spectrum Star, the world’s first ever outcomes measurement tool for people diagnosed with autism. After a PR audit, we were also then required to raise the profile of the company among target audiences, including commissioners, care and healthcare professionals and families of people diagnosed with autism. Within a week we’d secured great media coverage on the Spectrum Star, including on BBC television and radio, regional media, and specialist learning disability media. We were hitting big audience numbers. Our ongoing profile-raising PR efforts resulted in coverage, including double-page spreads, in Community Care magazine, …

ITV coverage of opening of Eagle Wood Neurological Care Centre

Springup PR shortlisted for (another) PR award

Springup PR’s “excellence” has secured it place on a shortlist for another prestigious 2014 PR award. Our work with PJ Care on the launch of its Eagle Wood Neurological Care Centre has been shortlisted for a 2014 PRCA Dare award, which recognises PR excellence in the UK. It follow’s Springup PR’s shortlist in the 2014 Golden Hedgehog New PR Agency of the Year. PJ Care’s Eagle Wood Neurological Centre, in Peterborough, is the UK’s only specialist  care centre able to treat all neurological conditions on one site. For its official launch Springup PR and PJ Care’s PR strategy centred around proactive media relations and creative social media initiatives, including a “Win Great …

PR can grow your business

4 ways ONLY PR can grow your business

Adam James, director of Springup PR, lists four key ways a PR agency can help grow your business. * Increase sales: Ongoing or one-off positive coverage of your business or product in national, trade and regional media can boost sales. Fact. * Grow company reputation: Regular online and traditional media coverage of your business enhances its reputation and profile, and reaches new customers. All successful and growing companies actively cultivate their reputation. * Provide premium marketing material. Unlike paid-for adverts, independent media coverage of your business is objective.  Its messaging to customers is that “this company is good”.  In this way media coverage can be premium marketing material – used …

Springup PR specialises in public relations for the care and healthcare sector

6 reasons your care home must be featured in regional media

What’s a key aim when wanting to fill your care home beds? I’m sure it’s to “get the word out” and secure phone or email enquiries requesting a visit or general chat. Getting your care home positive regional media coverage – and online – is one way to prompt such enquiries, and also to increase your home’s reputation and profile. Here’s 6 reasons why you must get your home featured in regional media: 1) More valuable than ads – Editorial coverage of your care home is significantly more credible to your home than adverts in local media.  Any home can pay to place an advert. Readers – and prospective families …

Social media for care homes

Social media for care homes

Properly managed social media can hold great PR benefit for care homes and care groups. Here’s just four real-life examples. 1. Facebook: Engaging content – particularly videos and photos – can bring in quality engagement with residents’ families and friends, one of a care home’s key stakeholder groups. To have your residents and their families singing the praises of your care home on social media platforms holds immense reputational value. There’s no better marketing than residents or their families and friends doing it for you. Local authorities, who may buy in your services, will notice this. Real-life example 1: One photo post by a resident, discussing the excellent care he …

There are many press release distribution services

PR tip – don’t use press release distribution services

  Clients have often descibed how, before coming to us, they used online free or paid-for automated news/press release distribution services. Invariably they have been mightily disappointed. At Springup PR, and unlike some other agencies, we are not convinced of any real value in automated news/press release distribution services. We continually review them, but generally don’t use them. Here’s why: 1. Press releases sent via news release distribution fail to pinpoint the right journalists, editors or bloggers. Instead they are sent to everyone and no one. Effectively it’s a junk news release, or junk email. What does Springup PR do instead? We ALWAYS contact the right journalist, editors and bloggers. By email and …

Mental health PR

Springup PR are highly experienced – and successful – in working with mental healthcare and learning disability organisation clients, from large corporates to social enterprises and charities. We regularly work with journalists and editors of key mental health media, such as Guardian Society, Nursing Times, Community Care, and Mental Health Today. We understand the nuances, and clinical and political issues effecting the mental health sector. In short, we are very good. We’ll get you the big results you seek. Follow us on Twitter, contact us directly, or look at our client case studies to find out more. Adam James, Director, Springup PR