PR Tips Archives - Page 2 of 2 - Care Home Marketing And PR

When I proved I had a killer ‘eye’ for a media story

She's got the eye! Photo: @aP-Photographie Back in the 1990s I lived in Manchester, UK, and had just launched a freelance journalism

Adam James2024-12-06T12:03:04+00:00August 13, 2015|

PR secret revealed! How to grab the attention of 4 national journalists in 10 minutes

Springup PR's Bryan Jones - grabbed the attention of 4 national media journalists in 10 minutes Recently something incredible happened. On behalf

Adam James2021-12-09T10:43:50+00:00March 18, 2015|

How to make national media journalists “bite” at your pitch

Photo by Amanda, of Flickr Creative Licences Whatever business, whatever its size - and even with the fabulous possibilities of social media

Adam James2024-12-06T11:49:27+00:00January 7, 2015|

How persistence pays in PR – a real example

Determination and persistence is a core PR skill If there’s one MUST to doing good PR it’s making sure you follow up

Adam James2024-12-06T12:09:02+00:00October 30, 2014|

Why “You’ve been recommended to us” are the magic words

There’s nothing more rewarding than receiving enquiries to your business with the magic words: “You've been recommended to us” We had two such enquiries

Adam James2024-12-06T12:09:38+00:00September 26, 2014|

Awards – the PR heavy-weight champion of the world

Is your business winning awards? You’ll know how much your business depends on its reputation. A great reputation brings in ongoing referrals,

Adam James2024-12-06T11:49:54+00:00September 11, 2014|

PR Tip – Advice when talking to the media

Giving sound and thorough advice and briefings to clients when they are being interviewed by the media is essential. Sometimes formal media training is appropriate,

Adam James2024-12-06T12:09:47+00:00August 29, 2014|

PR for launching new care home

Launching a new care home – or a new service - is a unique opportunity to generate PR that will both “get the message

Adam James2021-12-09T10:36:31+00:00May 21, 2014|

6 reasons your care home must be featured in regional media

ITV coverage of opening of Eagle Wood Neurological Care Centre What's a key aim when wanting to fill your care home beds?

Adam James2021-12-09T10:46:58+00:00February 17, 2014|

How Springup PR created the “best press release ever”!

Can Springup PR ever credit itself to creating the best press release ever? Of course not. We left that to BBC presenter Mollie Green who, live

Adam James2024-12-06T11:49:03+00:00October 4, 2013|

PR tip – don’t use press release distribution services

Clients have often descibed how, before coming to us, they used online free or paid-for automated news/press release distribution services. Invariably they have been

Adam James2024-12-06T12:04:17+00:00April 24, 2013|

PR tip – follow up media pitches

One of our clients described Springup PR as "a Yorkshire Terrier that turns into a pit bull" That's because we are determined, dedicated and persistent

Adam James2015-04-29T20:54:24+00:00February 20, 2013|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes