media exposure Archives - Care Home Marketing And PR

How A Former Care Worker Helped Grow Agincare From £4m to £90m

Welcome to the first episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single

Adam James2025-01-03T15:16:00+00:00April 12, 2022|

How To Launch A New Care Home!

🤩 Launching a new care home? 🤩 Here’s what you gotta do from a PR and marketing perspective 1️⃣ Get a clean, neat, eye-catching website

Adam James2024-12-06T13:23:10+00:00February 6, 2022|

Staggeringly Good Media Headline For Your Care Homes

Do your care homes and staff 😍 love 😍 positive praise and feedback from your residents and their families? I bet you do! And, heck,

Adam James2024-12-06T13:23:27+00:00December 13, 2021|

How To Secure Positive Press Coverage For Your Care And Nursing Homes During Covid

Want to showcase to tens of thousands of people how your care and nursing homes have – despite the odds - successfully tried to protect

Adam James2020-08-12T21:16:49+00:00August 12, 2020|

Explosive PR and social media, e-shots and awards help 3x enquiries to Derbyshire care home

Media Exposure For Richmond Care Home Enquiries at Rosecare’s home in Derbyshire were below the desired level. Richmond home in Shirebrook was operating

Adam James2024-12-06T11:58:33+00:00June 17, 2020|

How Care Homes Can Use Press Coverage To Promote Their Care And Staff During Corona

This video below discusses: 🙌 What would prospective families want to know and read/watch? Is it that their loved ones would be protected and

Adam James2024-12-06T12:01:44+00:00April 14, 2020|

How 1 care home used PR and marketing to help increase enquiries 300% over 6 months – and reach full occupancy for the first time ever

Do you want to discover how one single care home used PR and marketing methods to help increase enquiries 300% over 6 months - and

Adam James2020-05-07T17:11:16+00:00October 24, 2019|

Discover how 2 nursing homes filled 8 beds faster and increased annual revenue by £402,428

Care operator Peter Allen Investments approached us for PR and marketing initiatives to help increase enquiries and occupancy at two of their Somerset nursing homes,

Adam James2019-06-12T19:54:38+00:00June 6, 2019|

How An Ethical Bedding Company Secured 7 Pieces Of Media Exposure In 3 Months

Start up ethical cotton bedding company Nour Luxury approached us for some “kick off” media exposure in order to start building awareness and -

Adam James2025-01-06T12:57:44+00:00January 18, 2019|

See A Real-Life Example Of A Successful Care Home Press Release

Want to see a real-life example of how one care home secured positive regional media coverage in order to promote its care and help

Adam James2020-05-13T14:22:32+00:00October 16, 2018|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes