Care Home PR and Marketing Podcast Archives - Page 2 of 3 - Care Home Marketing And PR

How To Re-Brand Your Care Operator – And Embed A Clear Mission, Vision And Values

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four

Adam James2025-01-03T15:20:53+00:00November 17, 2020|

How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!

This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you

Adam James2025-01-03T15:20:54+00:00October 8, 2020|

Why improving how you handle enquiries – particularly via phone – will increase conversion rate of enquiry to resident at your care homes

This episode of the Care Home PR And Marketing podcast features Simon Crowther of training and consultancy company Care Skilled. Simon also owned and sold 2

Adam James2025-01-03T15:20:54+00:00September 23, 2020|

How Video Can Best Promote Your Care Homes

This episode of the Care Home PR And Marketing podcast features York Woodford-Smith of Five On A Bike Video which has filmed more than 50

Adam James2025-01-03T15:20:54+00:00August 13, 2020|

Why Your Care Business Must Have A Fantastic Culture And Vision To Improve Recruitment And Retention, Care Quality And Occupancy

This episode of the Care Home PR And Marketing podcast, features Simon Parker, founding partner of SP&P which helps build high-performance teams, to deliver outstanding

Adam James2025-01-03T15:20:54+00:00July 7, 2020|

How – During Covid-19 – Promoting Your Care Homes Via Positive Press Coverage Has (Surprisingly) Never Been So Vital

In this episode of the Care Home PR And Marketing Podcast Adam James looks at: * Exactly what kind of positive news stories during

Adam James2025-01-06T12:48:42+00:00April 22, 2020|

How Care Operators Can Best – And Most Effectively – Challenge CQC Reports

This episode of the Care Home PR And Marketing podcast, features Paul Ridout of Ridouts Professional Services, which provides legal services exclusively to

Adam James2025-01-03T15:20:54+00:00April 17, 2020|

How To Launch And Promote A Successful Nursing Home Without Prior Experience

This episode of the Care Home PR And Marketing Podcast features Dion Meechan, operations director of Barrowhill Hall nursing home in Staffordshire. With a

Adam James2025-01-03T15:20:54+00:00February 17, 2020|

How To Resolve The 4 Biggest Care Home Recruitment Nightmares

This episode of the Care Home PR And Marketing Podcast features Neil Eastwood author of Saving Social Care and founder of Care Friends, an

Adam James2025-01-03T15:20:54+00:00February 14, 2020|

REVEALED: The inside story on how 1 care home Facebook post went viral reaching 14,000,000 people, with 51,000 comments!

This podcast episode, featuring Springup PR’s very own Danielle Booker, reveals the amazing story of how one care home Facebook post reached 14 million

Adam James2025-01-03T15:20:54+00:00November 14, 2019|

How pay-per click marketing can secure more enquiries and accelerate revenue growth for your care homes

In this episode of the podcast, featuring Tobi Alli Usman of Smooth Digital, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing

Adam James2025-01-03T15:23:03+00:00August 1, 2019|

What A Marketing Director Did To To Promote Three New Care Homes

Want to discover what a new care operator's sales and marketing manager did for the group's first three new homes? This episode, featuring Dormy

Adam James2025-01-03T15:20:54+00:00June 3, 2019|

How to use Facebook “boosts” to promote your care home to 8,000 local people for just £37.50

Want to discover how your care home’s good news story can reach more than 8,000 local people on Facebook for just £37.50? Want to

Adam James2025-01-06T12:55:14+00:00April 24, 2019|

How To Make Your Care Homes Stand Out Online

Want to know how to use content marketing for your care homes in order to have a superior online presence

Adam James2025-01-03T15:20:54+00:00March 6, 2019|

Discover How To Grow A Care Home Group From 1 to 5 Homes

Want to know how to grow a care group from 1 to 5 homes, with 60 beds or more in each? Want to know

Adam James2025-01-03T15:20:54+00:00February 13, 2019|

How a dementia care home’s new Facebook page reached 25,000 people in 10 days without spending 1p on advertising.

Want to know how one care home specialising in dementia which had just set up its Facebook page reached 25,000 people in 10 days

Adam James2025-01-03T15:20:55+00:00January 16, 2019|

How Your Care Home Can Get Guaranteed Ongoing Positive Media Exposure

Do you want ongoing positive media exposure for your care home in order to raise its profile and get more enquiries? Do you want

Adam James2021-08-30T20:06:33+00:00January 15, 2019|

How one care home used Facebook to reach 20,000 people within 1 week

Do you want to know how to use Facebook to reach record-breaking audiences for your care home? Do you want to discover how creative

Adam James2025-01-03T15:20:55+00:00January 15, 2019|

How to create an ultra-successful event at your care home

Do you want to create an ultra-successful event at your care home that helps "amplify" the positive word-of -mouth reputation of your home and its

Adam James2025-01-03T15:20:55+00:00January 15, 2019|

What Is PR And Marketing For Care Homes And What Does It Help Do?

What exactly is care home PR and marketing, what does it achieve, and how? What’s involved? In this podcast episode

Adam James2025-01-03T15:20:55+00:00January 10, 2019|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes