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public relations

Want more enquiries to your care home or service? Want to raise your profile?

Do you want to generate more enquiries to your care home or specialist care service? Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care service provides? Do you need to attract more residents or services users? If so, what about a PR And Digital Marketing Audit + Success Plan for your care home(s) or specialist care service? What we can do for you is: PR And Digital Marketing Audit:  * Help clarify with you about how PR, media exposure and digital marketing initiatives and campaigns can help bring in more enquiries to your homes/specialist care service *  Help clarify …

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How to get journalists to love your company

* By Adam James, founder of Springup PR We were delighted when AntikBar, the UK’s only vintage poster gallery, approached us to secure them exposure in key media read by their target customers. Antik Bar, based in London, took up our exclusive “Guaranteed Results” offer, as they were keen to target key journalists on media such as Homes and Antiques magazine. Springup PR’s senior associate Lisa Pettifer quickly discovered that not only did Antik Bar have a range of beautiful and unusual vintage posters but its founder Kirill Kalinin, had an intriguing back story and unique expertise. So Springup PR embarked on two tactics. Firstly, a strong pitch to journalists on …

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World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Do you want to see a ‘real-life’ example of how to GUARANTEE media and online exposure for your care home? Do you want to see the EXACT email we sent to a regional media journalist that secured coverage? Do you want to see the kind of “news release” you have to send to your regional media to secure online media coverage for your home? Well, just watch my video below. It will show: * Why you must target individual journalists * Why your email subject line must include your hard-hitting headline * How to make your news release “jump out” at journalists * Why using these methods will GUARANTEE media and online …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …

One of our client care homes on the front page of the local paper

Want your care home on the front page of your local paper?

* By Adam James, founder of Springup PR Want your care home featured on the front page of your local paper? Why settle for page 9 when you can be on the front?! With the many positive ‘stories’ at your home – solid CQC reports, interesting events, well-attended openings, it takes something special’ to secure your home a front page headline (or ‘front page splash’ as I called it in my journalist days) This month, we achieved such a ‘splash’ for a home, so I thought you might find it interesting to know how we did it. Well, to be honest, there’s no ABC formula. Indeed it depends upon what …

Determination and persistence is a core PR skill

Discover the 6 emails and 1 phone call it takes to secure national media exposure

* By Adam James, founder of Springup PR “Follow up to the death” – that’s often what I instruct colleagues when they’re pitching a story on behalf of a client to a target journalist. What this means is: “Keep on contacting the target journalist until s/he says accepts or declines your pitch.” A high-risk tactic? Maybe so considering journalists at best sigh with resignation or at worst abhor with passion when PR pros badger them with “non-stories”? But, if a ‘pitch’ is truly solid, tight, forensically focused and conveys a genuine ‘story’ then you must “follow up to the death” Here’s one real example of “following up to the death”. I …

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Psst….PR’s closely-guarded secret – how surveys can secure media headlines for your business

If you want immediate explosive positive media exposure for your business then creating headline-making stories from surveys of the public are a tried-and-tested method to achieve this. Done properly, it’s a dead-cert PR result. That’s what any business wants to hear. Infact, whatever your business, whatever your brand – doing survey-based research to generate newsworthy statistics and figures will secure you a spread of national media exposure, often including backlinks, the gold-dust of SEO. Everyday you read at least one national story about research “findings”. There’s every likelihood these findings resulted from a survey of the public on behalf of a company or brand. It’s something you can do for …

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Want to test out a PR agency?

By Adam James, founder of Springup PR Are you worried whether or not a PR agency is up to the job and can secure desired results? Do you like the idea of “testing out” a PR agency before committing to a longer-term relationship? I  totally understand this, and I’ve been approached by companies who’ve been stung by rotten PR agency experiences. So when a UK luxury care home provider, who’d never used a PR agency before, came to us with these doubts, we were determined to re-assure them. And what better way to do this than offering the group, which operates two homes, our globally-exclusive one-off “guaranteed results” package. The provider wanted us to …

Springup PR specialises in public relations for the care  sector

PR and media exposure for a care provider in 6 months

Want to know what PR and media exposure results a specialist care provider can expect to secure in 6 months? What better way to demonstrate this than summarise what we achieved for our client, PJ Care, over a six-month period.  1) Six-month media exposure summary (i)  Total audience reached via mainstream media = approx 1.32 million Audience reached includes * care sector * nursing * public/families + stakeholders in target regions * healthcare and neurocare professionals * charity partners * commissioners (ii) PJ Care’s reputational messages conveyed to audiences 100% positive –  0% negative (iii)  Reputational messages conveyed include: * PJ Care’s quality of neurological care * Award-winning neurological care * PJ Care …

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Want to know how NOT to respond to a PR crisis? Ask the Japanese Olympic Committee

When a story inflicting immense damage on a business or organization hits media headlines, I’m interested in as much as how the company manages the crisis, as much as the crisis itself. Volkswagen (cheating emissions test) and Chipotle (Norovirus) are two big brand names to have taken a recent reputational battering, from which they are recovering. And today the Guardian reported that a suspicious-looking £1.3m payment (bribe?) from the successful Tokyo Olympic bid team to an account linked to the son of the former world athletics chief was apparently made during the run up to host the 2020 Games. Now, a quick word of crisis management advice. If ever your company …

Care Home Open Day

Care Home Open Day Is (Almost) Here

Care Home Open Day is back….almost! June 16, 2017, is the day to open your doors to your local community, and show off the top-notch care your homes provide for residents. Care Home Open Day is – as the organisers phrase it – an opportunity to “make positive noise” about your homes. This year the (suggested) theme is “Friendship”. You don’t need me to tell you that your homes live and breathe off their reputation, and the ‘good word’ that families of residents spread to others about your homes. But do you want to deepen, enhance and spread that reputation even further? Do you want to make sure YOUR care …

Huff Post

A Real Example Of How To Become A Huffington Post Blogger

Are you an ambitious company pursuing growth and new customers? If so, it’s a big help if your, CEO, founder, chair or senior executive has an impactful online presence. Think of the lead player in your industry. I bet s/he is a name you see in the media. One sure-fire method in the journey to raise your profile in online media, and to impress prospect customers (who ‘google’ you or your company) is to be able to market yourself as a Huffington Post blogger. So here’s my guide on just how to do it – weaving in the real-life example of how we helped the CEO of a London architecture …

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The cash value of your company’s reputation is 30% – here’s why

You may of heard of Chipotle, the US Mexican restaurant chain? In October, 2015, 141 students got sick with Norovirus after eating at one of its restaurants. The news swept through America, and social media fun-lovers had a field day The result – a 30% drop in Chipotle’s share price, in one day. You read that right – a 30% drop. A massive hit. The share price continues to drop, and sales have plummeted. The brand has taken a massive blow to its reputation. But 30% is the real CASH value of a company’s reputation. (I’ll provide more details on this another time) Now, you’ll no doubt sail through 2016 …