News/Blog - Page 13 of 13 - Care Home Marketing And PR

6 reasons your care home must be featured in regional media

ITV coverage of opening of Eagle Wood Neurological Care Centre What's a key aim when wanting to fill your care home beds?

Adam James2021-12-09T10:46:58+00:00February 17, 2014|

How Springup PR created the “best press release ever”!

Can Springup PR ever credit itself to creating the best press release ever? Of course not. We left that to BBC presenter Mollie Green who, live

Adam James2024-12-06T11:49:03+00:00October 4, 2013|

PR in Africa

Boom time: Addis Ababa, Ethiopia Springup PR's Africa associate partner, 251 Communications, operates the largest PR and communications business in Ethiopia. Together we

Adam James2024-12-06T11:59:18+00:00June 12, 2013|

PR tip – don’t use press release distribution services

Clients have often descibed how, before coming to us, they used online free or paid-for automated news/press release distribution services. Invariably they have been

Adam James2024-12-06T12:04:17+00:00April 24, 2013|

Mental health PR

Springup PR are highly experienced - and successful - in working with mental healthcare and learning disability organisation clients, from large corporates to social enterprises

Adam James2024-12-06T12:04:27+00:00April 23, 2013|

Why PR is about probing

Do you want your business better showcased in target media? Do you want to jump start your proactive PR results? One essential method is to

Adam James2024-12-06T12:04:42+00:00February 28, 2013|

PR tip – follow up media pitches

One of our clients described Springup PR as "a Yorkshire Terrier that turns into a pit bull" That's because we are determined, dedicated and persistent

Adam James2015-04-29T20:54:24+00:00February 20, 2013|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes