public relations agency Archives - Care Home Marketing And PR

How Social Care Can Help People With Autism Thrive

In this episode of the Care CEO Success Stories Podcast, Adam James of Spring PR talks with Rebekah Cresswell, CEO of the Priory Group,

Adam James2025-03-17T11:12:58+00:00March 17, 2025|

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

A (Nice) £1.03m More Revenue For 1 Care Home!

Adam James of Springup PR, speaking in 2024 at the Care Show in London, reveals how 1 care home used digital marketing to help

Adam James2024-12-06T12:15:11+00:00May 23, 2024|

What As A Care Provider I’ve Learnt Working With Local Authorities For 20 Years

This episode of the Care CEO Success Stories podcast features Tony Stein, CEO of Healthcare Management Solutions - the UK’s largest professional management company in

Adam James2025-01-03T15:15:58+00:00May 10, 2023|

How I Find And Recruit My Care Teams – And Then Help Them Excel

This episode of the Care CEO Success Stories podcast features Rich Adams, CEO of Sears Healthcare, which operates three care homes in Hampshire. Richard joined

Adam James2025-01-03T15:15:58+00:00April 14, 2023|

How My Care Provider Became An Employer Of Choice

This episode of the Care CEO Success Stories podcast features Angel Boxall, CEO of Majesticare, a 3-home care provider currently going through a growth phase.

Adam James2025-01-03T15:15:58+00:00April 14, 2023|

How To Build Sustainability Into Your Care Provider

This episode of the Care CEO Success Stories podcast features Joanne Balmer, CEO of Oakland Care. Joanne joined Oakland Care in 2019 when it had

Adam James2025-01-03T15:15:58+00:00April 14, 2023|

How To Get Ongoing Positive PR For Your Care Homes (Even If You Don’t Think You’ve Good Enough Stories)

This video below is a recording from an exclusive Springup PR webinar on How To Get Ongoing Positive PR For Your Care Homes (Even

Adam James2024-12-06T13:20:30+00:00March 18, 2023|

Why I Launched Barchester Healthcare – And How I Grew It To 51 Care Homes

This episode of the Care CEO Success Stories podcast features Mike Parsons, founder and CEO of Barchester Healthcare for 21 years - and one

Adam James2025-01-03T15:15:59+00:00February 28, 2023|

How I Planned A Care Provider Website To Maximise The Probability A Prospective Family Would Become A Client

This episode of the Care CEO Success Stories podcast features Jason Hancock, founder of Hancock and Rowe which specialises in website user experinces. In

Adam James2025-01-03T15:21:20+00:00February 1, 2023|

Why I Decided To Move The Senior Team Of My Care Provider To A New HQ

This episode of the Care CEO Success Stories podcast features Keith Crockett, CEO of Lovett Care, which has eight homes across the UK. Keith has

Adam James2025-01-03T15:15:59+00:00February 1, 2023|

Why The Care Home Manager Is The Most Important Person For A Residential Care Provider

This episode of the Care CEO Success Stories podcast features Simon Harrison, Managing Director of Ideas Afresh which specialises in board level appointments and consultancy

Adam James2025-01-03T15:15:59+00:00January 12, 2023|

How As A Nurse I Launched And Grew A Four-Care Home Provider

This episode of the Care CEO Success Stories podcast features Helen Davies-Parsons, CEO of Dormy Care Communities, which runs four care homes in Wales

Adam James2025-01-03T15:15:59+00:00November 17, 2022|

How (When Working With Care UK) I Started The Buy And Build Model For Home Care Growth

This episode of the Care CEO Success Stories podcast features Roger Booker, CEO of Care Sante Limited, which delivers homecare services across England. Roger has

Adam James2025-01-03T15:16:00+00:00October 21, 2022|

How To Handle Enquiries To Your Care Homes (Particularly As Families Are Now HYPER Discerning)

This episode of the Care Home PR And Marketing podcast features Fiona Hales, managing director of CoolCare, an administration software provider covering “everything a

Adam James2025-01-03T15:20:52+00:00September 27, 2022|

How To Respond (And How Not To Respond) If The Press Write SxxT Things About Your Care Homes!

How should you best respond if the regional or national media come knocking to write negative articles about your care homes? Has your reputation

Adam James2024-12-06T13:21:02+00:00August 10, 2022|

How We Turn Around Failing Care Homes

Welcome to the second episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single

Adam James2025-01-03T15:16:00+00:00May 26, 2022|

How A Former Care Worker Helped Grow Agincare From £4m to £90m

Welcome to the first episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single

Adam James2025-01-03T15:16:00+00:00April 12, 2022|

How One Care Operator Received The CVs of 21 Care Applicants Using £798 Of Facebook Ads Combined With PR

This episode of the Care Home PR And Marketing podcast features Facebook Ads specialist Michael Rodger of Springup PR where we discuss the case

Adam James2025-01-06T12:30:20+00:00October 26, 2021|

What’s The #1 Way To Get More Care Home Enquiries From Self-Funding Families

If you could choose 1 marketing or PR initiative over 6 months to get more enquiries from self-funding families what would it be? Positive

Adam James2024-12-06T13:24:00+00:00October 24, 2021|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes