Care Sector PR Archives - Care Home Marketing And PR

I launched my first care home 3 months before Covid! And launched 3 more soon after!

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR talks with Haris Khan, founder and CEO of Curaa Group which

Adam James2025-05-01T07:14:02+00:00May 1, 2025|

How we get care homes (positively) headlined on TV news!

In this episode of Care Home PR and Marketing Podcast, Adam James and Samara Ullmann of Springup PR reveal how to get regional news

Adam James2025-04-15T15:39:47+00:00April 14, 2025|

HOW I BALANCE AFFORDABILITY WITH QUALITY FOR MY CARE GROUP

In this episode of Care CEO Success Stories Podcast, Adam James of Springup PR speaks with Dr. Vishen Ramkisson, a seasoned healthcare professional and entrepreneur,

Adam James2025-04-14T05:28:05+00:00April 14, 2025|

How Care Homes Must Re-build Trust With Families Looking For Care

💥 The end of the pandemic is in sight 👀💥👀 Did you hear about the WHOPPING 👉80%👈 drop in Covid cases in US nursing

Adam James2025-01-06T12:34:50+00:00March 15, 2021|

WARNING: Not 1 Thing Works In PR And Marketing For Care Homes

Warning - not one things works when it comes to PR and marketing to generate more enquiries for your care and nursing homes. That’s because

Adam James2020-10-13T17:04:17+00:00October 13, 2020|

Every Care Or Nursing Home Should Secure At Least 10 Pieces Of Positive Media Exposure Every 12 months

You love getting regular enquiries to your care and nursing homes, right?It's the glorious end-product of running homes that have terrific care while also systematically

Adam James2024-12-06T11:55:06+00:00October 5, 2020|

How 1 Care Home Promoted Itself (During Covid) To 58,612 People In 7 Days On Facebook To Get At Least 1 New Self-Funding Resident

🔴 Care Home Operators 🔴 Watch this 👊 real-life 👊 example of how 1 nursing home got a new self-funding resident during Covid SPECIFICALLY

Adam James2025-01-06T12:43:34+00:00October 1, 2020|

How To Secure Positive Press Coverage For Your Care And Nursing Homes During Covid

Want to showcase to tens of thousands of people how your care and nursing homes have – despite the odds - successfully tried to protect

Adam James2020-08-12T21:16:49+00:00August 12, 2020|

Explosive PR and social media, e-shots and awards help 3x enquiries to Derbyshire care home

Media Exposure For Richmond Care Home Enquiries at Rosecare’s home in Derbyshire were below the desired level. Richmond home in Shirebrook was operating

Adam James2024-12-06T11:58:33+00:00June 17, 2020|

Should You Promote That Your Care Homes Are Covid-Free?

If your care homes are Covid-free should you be promoting this to the media? I know that if they are Covid-free you want to shout

Adam James2020-06-17T16:24:13+00:00June 17, 2020|

How Care Homes Can Use Press Coverage To Promote Their Care And Staff During Corona

This video below discusses: 🙌 What would prospective families want to know and read/watch? Is it that their loved ones would be protected and

Adam James2024-12-06T12:01:44+00:00April 14, 2020|

How Facebook Ads Can Recruit Your Care And Nursing Staff NOW!

Does your residential care operator need more care and nursing staff NOW!? Perhaps you're getting knocked by self-isolation and staff off sick during this

Adam James2024-12-06T11:55:41+00:00April 1, 2020|

How 1 care home used PR and marketing to help increase enquiries 300% over 6 months – and reach full occupancy for the first time ever

Do you want to discover how one single care home used PR and marketing methods to help increase enquiries 300% over 6 months - and

Adam James2020-05-07T17:11:16+00:00October 24, 2019|

Can you guarantee me your PR and marketing methods will fill our care home beds faster?

“Adam, can you guarantee me your PR and marketing methods will fill our care home beds faster?" Care providers ask me this a lot. And

Adam James2019-09-04T17:20:45+00:00September 4, 2019|

Power-Packed PR For Care Homes

So how can a unique Power-Packed PR For Care Homes system promote your quality of care to local audiences, particularly private pay families, in

Adam James2019-07-05T09:14:56+00:00July 4, 2019|

The Ultimate Guide To Guaranteeing Ongoing Positive Regional Media Exposure For Your Care Homes

Great editorial photos (which you can use in an array of PR and marketing initiatives) will secure you bigger-impact media exposure Do you

Adam James2019-10-10T20:39:22+00:00June 12, 2019|

Discover how 2 nursing homes filled 8 beds faster and increased annual revenue by £402,428

Care operator Peter Allen Investments approached us for PR and marketing initiatives to help increase enquiries and occupancy at two of their Somerset nursing homes,

Adam James2019-06-12T19:54:38+00:00June 6, 2019|

How to use Facebook “boosts” to promote your care home to 8,000 local people for just £37.50

Want to discover how your care home’s good news story can reach more than 8,000 local people on Facebook for just £37.50? Want to

Adam James2025-01-06T12:55:14+00:00April 24, 2019|

What your care home must tell the media if it gets a bad CQC report – and how a written statement can work to your advantage

Here is what you must tell the media if your care home or service receives a bad CQC or CI report. First off, if your

Adam James2018-12-14T17:17:13+00:00December 14, 2018|

Discover how one “requires improvement” care home filled 20 beds faster and increased its annual revenue by £900,000

Want to discover how one nursing home fill 20 beds faster for a new dementia service? Watch this video to learn how one nursing home

Adam James2018-11-08T16:13:23+00:00November 8, 2018|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes