Care Home Marketing Archives - Page 4 of 6 - Care Home Marketing And PR

How Care Homes Hit By The Coronavirus Should Best Respond To The Media

What should care and nursing homes tell the media after a resident becomes infected by Covid-19? Sadly, it's likely to happen. So be prepared. This

Adam James2020-03-30T21:50:03+00:00March 30, 2020|

My care home is £25,000 up per month – and it’s all through publicity

“We’re £25,000 up per month at my care home compared to last year – and that’s all through publicity” is what care home owner

Adam James2019-11-22T18:28:26+00:00November 22, 2019|

How 1 care home used PR and marketing to help increase enquiries 300% over 6 months – and reach full occupancy for the first time ever

Do you want to discover how one single care home used PR and marketing methods to help increase enquiries 300% over 6 months - and

Adam James2020-05-07T17:11:16+00:00October 24, 2019|

How To Make Your Care Provider More Attractive To Potential Buyers

❓Are you thinking of selling your residential care operator❓ Do you want to to CATAPULT your care provider's reputation to be more attractive to potential

Adam James2025-01-06T12:50:59+00:00September 19, 2019|

Can you guarantee me your PR and marketing methods will fill our care home beds faster?

“Adam, can you guarantee me your PR and marketing methods will fill our care home beds faster?" Care providers ask me this a lot. And

Adam James2019-09-04T17:20:45+00:00September 4, 2019|

Power-Packed PR For Care Homes

So how can a unique Power-Packed PR For Care Homes system promote your quality of care to local audiences, particularly private pay families, in

Adam James2019-07-05T09:14:56+00:00July 4, 2019|

The Ultimate Guide To Guaranteeing Ongoing Positive Regional Media Exposure For Your Care Homes

Great editorial photos (which you can use in an array of PR and marketing initiatives) will secure you bigger-impact media exposure Do you

Adam James2019-10-10T20:39:22+00:00June 12, 2019|

Discover how 2 nursing homes filled 8 beds faster and increased annual revenue by £402,428

Care operator Peter Allen Investments approached us for PR and marketing initiatives to help increase enquiries and occupancy at two of their Somerset nursing homes,

Adam James2019-06-12T19:54:38+00:00June 6, 2019|

Would you like more enquiries to your care homes from private pay families?

Would you like more enquiries to your care homes from private pay families? I bet you would. Who wouldn't? Well one small home we

Adam James2025-01-06T12:56:18+00:00April 22, 2019|

How Facebook Boosts Can Help Market Your Care Home

Want to discover one vital marketing propulsion you must do with that beautifully-crafted news release and set of editorial photographs for your care home

Adam James2025-01-06T12:52:35+00:00March 29, 2019|

What’s a ‘Fill Beds Faster Diagnostics’ for care homes?

So what exactly is a ‘Fill Beds Faster Diagnostics’ for care homes? That’s what a care home owner asked yesterday. And how can your

Adam James2019-02-11T18:31:31+00:00February 11, 2019|

Care Home Website Design – Tip Number 1

What's a burning question a prospective family member wants an answer to when choosing a care home for their loved one? "So, who exactly at

Adam James2025-01-06T12:57:53+00:00January 7, 2019|

What your care home must tell the media if it gets a bad CQC report – and how a written statement can work to your advantage

Here is what you must tell the media if your care home or service receives a bad CQC or CI report. First off, if your

Adam James2018-12-14T17:17:13+00:00December 14, 2018|

How your care home can get contact details of a prospective family member BEFORE they have even get in touch with you

Getting the contact details of a prospective family member searching for a care home for their loved one BEFORE they have even get in touch

Adam James2025-01-06T12:58:34+00:00November 29, 2018|

The #1 most vital thing to get your care home showcased on local BBC or ITV news

What is the single most vital thing you must do in order to get your care home showcased on your BBC or ITV regional

Adam James2025-01-03T15:22:00+00:00November 26, 2018|

How to GUARANTEE local media will write about your care home’s good CQC report

How can you guarantee that local media will write about your care home’s good CQC report? (Well, if you'd like to watch a video on

Adam James2024-12-06T11:52:18+00:00November 20, 2018|

Care Home Website Discovery and Plan

Do you want a new website for your care home(s)? Would you like a Care Home Website Discovery and Plan? How we can help

Adam James2025-01-06T12:59:20+00:00November 19, 2018|

Discover how one “requires improvement” care home filled 20 beds faster and increased its annual revenue by £900,000

Want to discover how one nursing home fill 20 beds faster for a new dementia service? Watch this video to learn how one nursing home

Adam James2018-11-08T16:13:23+00:00November 8, 2018|

See A Real-Life Example Of A Successful Care Home Press Release

Want to see a real-life example of how one care home secured positive regional media coverage in order to promote its care and help

Adam James2020-05-13T14:22:32+00:00October 16, 2018|

Why Your Care Home Must Enter Awards – Plus One Big Tip And One Huge Warning!

Make sure your care home enters local - as well as national - awards Here’s the 2 top reasons why your care

Adam James2018-10-10T22:50:20+00:00October 10, 2018|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes