social care Archives - Care Home Marketing And PR

How Social Care Can Help People With Autism Thrive

In this episode of the Care CEO Success Stories Podcast, Adam James of Spring PR talks with Rebekah Cresswell, CEO of the Priory Group,

Adam James2025-03-17T11:12:58+00:00March 17, 2025|

“Phenomenal” 1300% private enquiries surge for Nottingham care home

Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month. Just 15% of residents were privately funded. Moreover, there was

Adam James2024-12-06T11:36:12+00:00November 26, 2024|

[Care Home Warning] Families don’t visit your care homes (but are visiting others)

Warning Care Homes! A family visits 3 to 4 care homes before choosing a care home for their loved one. That’s according to a Lottie

Adam James2024-11-12T16:32:02+00:00November 12, 2024|

How I Build Successful Care Teams For Multi-Home Care Operators

In this episode of the Care CEO Success Stories podcast, Adam James from Springup PR talks to Robert Kilgour, founder in 1988 of Four Seasons Healthcare, who

Adam James2025-01-03T15:15:56+00:00September 30, 2024|

How to run a successful care group AND a charity…

In this episode of the Care CEO Success Stories podcast, Adam James talks with Shaleeza Hasham, Director of CHD Living and CEO/Founder of the

Adam James2025-01-03T15:15:57+00:00February 28, 2024|

Why The Care Home Manager Is The Most Important Person For A Residential Care Provider

This episode of the Care CEO Success Stories podcast features Simon Harrison, Managing Director of Ideas Afresh which specialises in board level appointments and consultancy

Adam James2025-01-03T15:15:59+00:00January 12, 2023|

How As A Nurse I Launched And Grew A Four-Care Home Provider

This episode of the Care CEO Success Stories podcast features Helen Davies-Parsons, CEO of Dormy Care Communities, which runs four care homes in Wales

Adam James2025-01-03T15:15:59+00:00November 17, 2022|

How To Recruit And Retain A 2000-Strong Dream Care Team

This episode of the Care CEO Success Stories podcast features Bernie Suresparan, executive chairman of the We Care Group, founded in 2007, and now

Adam James2025-01-03T15:16:00+00:00September 16, 2022|

How A Former Care Worker Helped Grow Agincare From £4m to £90m

Welcome to the first episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single

Adam James2025-01-03T15:16:00+00:00April 12, 2022|

Why Care Operators Should Collect Positive Testimonials From Families

This episode of the Care Home PR And Marketing podcast features Paul Robinson, Director of Strategic Partnerships at Doctify, a real-time digital feedback system

Adam James2025-01-03T15:20:52+00:00April 12, 2022|

How Care Operators Can Build Formidable Relationships With Local Authority Decision-Makers!

This episode of the Care Home PR And Marketing podcast features Mark Topps, regional business manager for reablement service Essex Cares. Mark has a

Adam James2025-01-03T15:20:53+00:00March 15, 2022|

How To Launch A New Care Home!

🤩 Launching a new care home? 🤩 Here’s what you gotta do from a PR and marketing perspective 1️⃣ Get a clean, neat, eye-catching website

Adam James2024-12-06T13:23:10+00:00February 6, 2022|

How To GUARANTEE Positive Press Coverage For Any Care Home

Discover how can you GUARANTEE regional press coverage for any one of your care homes. EVEN WHEN YOU DON'T THINK YOU'VE A GOOD ENOUGH STORY!

Adam James2024-12-06T13:24:24+00:00October 12, 2021|

How To Recruit Care Workers On Facebook

Do you want to recruit care workers NOW?! Here's how to get the CVs of 21 interested care worker applicants in 2 months in

Adam James2024-12-06T13:24:55+00:00September 20, 2021|

Why improving how you handle enquiries – particularly via phone – will increase conversion rate of enquiry to resident at your care homes

This episode of the Care Home PR And Marketing podcast features Simon Crowther of training and consultancy company Care Skilled. Simon also owned and sold 2

Adam James2025-01-03T15:20:54+00:00September 23, 2020|

Why Your Care Business Must Have A Fantastic Culture And Vision To Improve Recruitment And Retention, Care Quality And Occupancy

This episode of the Care Home PR And Marketing podcast, features Simon Parker, founding partner of SP&P which helps build high-performance teams, to deliver outstanding

Adam James2025-01-03T15:20:54+00:00July 7, 2020|

Explosive PR and social media, e-shots and awards help 3x enquiries to Derbyshire care home

Media Exposure For Richmond Care Home Enquiries at Rosecare’s home in Derbyshire were below the desired level. Richmond home in Shirebrook was operating

Adam James2024-12-06T11:58:33+00:00June 17, 2020|

How Care Homes Can Use Press Coverage To Promote Their Care And Staff During Corona

This video below discusses: 🙌 What would prospective families want to know and read/watch? Is it that their loved ones would be protected and

Adam James2024-12-06T12:01:44+00:00April 14, 2020|

How Care Homes Hit By The Coronavirus Should Best Respond To The Media

What should care and nursing homes tell the media after a resident becomes infected by Covid-19? Sadly, it's likely to happen. So be prepared. This

Adam James2020-03-30T21:50:03+00:00March 30, 2020|

How To Launch And Promote A Successful Nursing Home Without Prior Experience

This episode of the Care Home PR And Marketing Podcast features Dion Meechan, operations director of Barrowhill Hall nursing home in Staffordshire. With a

Adam James2025-01-03T15:20:54+00:00February 17, 2020|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes