care home occupancy Archives - Page 6 of 7 - Care Home Marketing And PR

How To Promote Your Care Homes During The Covid Pandemic

This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care

Adam James2025-01-03T15:20:53+00:00December 30, 2020|

How To Re-Brand Your Care Operator – And Embed A Clear Mission, Vision And Values

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four

Adam James2025-01-03T15:20:53+00:00November 17, 2020|

WARNING: Not 1 Thing Works In PR And Marketing For Care Homes

Warning - not one things works when it comes to PR and marketing to generate more enquiries for your care and nursing homes. That’s because

Adam James2020-10-13T17:04:17+00:00October 13, 2020|

How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!

This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you

Adam James2025-01-03T15:20:54+00:00October 8, 2020|

How 1 Care Home Promoted Itself (During Covid) To 58,612 People In 7 Days On Facebook To Get At Least 1 New Self-Funding Resident

🔴 Care Home Operators 🔴 Watch this 👊 real-life 👊 example of how 1 nursing home got a new self-funding resident during Covid SPECIFICALLY

Adam James2025-01-06T12:43:34+00:00October 1, 2020|

3 “Got To Know Them” Numbers To Help Fill Your Care Home Beds Faster

If you want to get more enquiries from self-funding families to fill beds faster here’s 3 “Got To Know Them” numbers that should be etched

Adam James2025-01-06T12:44:35+00:00September 24, 2020|

Why improving how you handle enquiries – particularly via phone – will increase conversion rate of enquiry to resident at your care homes

This episode of the Care Home PR And Marketing podcast features Simon Crowther of training and consultancy company Care Skilled. Simon also owned and sold 2

Adam James2025-01-03T15:20:54+00:00September 23, 2020|

How To Secure Positive Press Coverage For Your Care And Nursing Homes During Covid

Want to showcase to tens of thousands of people how your care and nursing homes have – despite the odds - successfully tried to protect

Adam James2020-08-12T21:16:49+00:00August 12, 2020|

Why Your Care Business Must Have A Fantastic Culture And Vision To Improve Recruitment And Retention, Care Quality And Occupancy

This episode of the Care Home PR And Marketing podcast, features Simon Parker, founding partner of SP&P which helps build high-performance teams, to deliver outstanding

Adam James2025-01-03T15:20:54+00:00July 7, 2020|

Explosive PR and social media, e-shots and awards help 3x enquiries to Derbyshire care home

Media Exposure For Richmond Care Home Enquiries at Rosecare’s home in Derbyshire were below the desired level. Richmond home in Shirebrook was operating

Adam James2024-12-06T11:58:33+00:00June 17, 2020|

Should You Promote That Your Care Homes Are Covid-Free?

If your care homes are Covid-free should you be promoting this to the media? I know that if they are Covid-free you want to shout

Adam James2020-06-17T16:24:13+00:00June 17, 2020|

How – During Covid-19 – Promoting Your Care Homes Via Positive Press Coverage Has (Surprisingly) Never Been So Vital

In this episode of the Care Home PR And Marketing Podcast Adam James looks at: * Exactly what kind of positive news stories during

Adam James2025-01-06T12:48:42+00:00April 22, 2020|

How Care Homes Can Use Press Coverage To Promote Their Care And Staff During Corona

This video below discusses: 🙌 What would prospective families want to know and read/watch? Is it that their loved ones would be protected and

Adam James2024-12-06T12:01:44+00:00April 14, 2020|

How Facebook Ads Can Recruit Your Care And Nursing Staff NOW!

Does your residential care operator need more care and nursing staff NOW!? Perhaps you're getting knocked by self-isolation and staff off sick during this

Adam James2024-12-06T11:55:41+00:00April 1, 2020|

How To Launch And Promote A Successful Nursing Home Without Prior Experience

This episode of the Care Home PR And Marketing Podcast features Dion Meechan, operations director of Barrowhill Hall nursing home in Staffordshire. With a

Adam James2025-01-03T15:20:54+00:00February 17, 2020|

How To Resolve The 4 Biggest Care Home Recruitment Nightmares

This episode of the Care Home PR And Marketing Podcast features Neil Eastwood author of Saving Social Care and founder of Care Friends, an

Adam James2025-01-03T15:20:54+00:00February 14, 2020|

My care home is £25,000 up per month – and it’s all through publicity

“We’re £25,000 up per month at my care home compared to last year – and that’s all through publicity” is what care home owner

Adam James2019-11-22T18:28:26+00:00November 22, 2019|

How 1 care home used PR and marketing to help increase enquiries 300% over 6 months – and reach full occupancy for the first time ever

Do you want to discover how one single care home used PR and marketing methods to help increase enquiries 300% over 6 months - and

Adam James2020-05-07T17:11:16+00:00October 24, 2019|

How To Make Your Care Provider More Attractive To Potential Buyers

❓Are you thinking of selling your residential care operator❓ Do you want to to CATAPULT your care provider's reputation to be more attractive to potential

Adam James2025-01-06T12:50:59+00:00September 19, 2019|

Can you guarantee me your PR and marketing methods will fill our care home beds faster?

“Adam, can you guarantee me your PR and marketing methods will fill our care home beds faster?" Care providers ask me this a lot. And

Adam James2019-09-04T17:20:45+00:00September 4, 2019|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes