Care Home Marketing Archives - Page 3 of 6 - Care Home Marketing And PR

How To Recruit Care Staff Within 7 Days Without Using Recruitment Agencies Or Job Boards

This exclusive webinar recording reveals the essential - and proven - 3 steps to recruit care staff via (i) increased brand awareness of your

Adam James2024-12-06T13:22:32+00:00May 25, 2022|

Recruit Care Staff In 7 Days Without Using Recruitment Agencies Or Job Boards

Want to know how to get guaranteed more care staff in 7 days without using recruitment agencies or job boards?! Want to learn the secrets

Adam James2024-12-06T13:22:52+00:00February 15, 2022|

How To Launch A New Care Home!

🤩 Launching a new care home? 🤩 Here’s what you gotta do from a PR and marketing perspective 1️⃣ Get a clean, neat, eye-catching website

Adam James2024-12-06T13:23:10+00:00February 6, 2022|

What’s The #1 Way To Get More Care Home Enquiries From Self-Funding Families

If you could choose 1 marketing or PR initiative over 6 months to get more enquiries from self-funding families what would it be? Positive

Adam James2024-12-06T13:24:00+00:00October 24, 2021|

How To Recruit Care Workers On Facebook

Do you want to recruit care workers NOW?! Here's how to get the CVs of 21 interested care worker applicants in 2 months in

Adam James2024-12-06T13:24:55+00:00September 20, 2021|

The Ultimate PR And Marketing Guide For Care Homes

Here is the Ultimate PR And Marketing Guide For Care Homes Wanting More Enquiries To Increase Occupany Faster 1️⃣ PR for care homes is

Adam James2024-12-06T13:25:46+00:00September 2, 2021|

Guaranteed leads from families to your care homes in 8.5 hours

What's the 1 way to get guaranteed leads from prospective families to your care homes within 8.5 hours? Facebook Ads! ✳️ 1 hour to set

Adam James2021-08-15T09:59:18+00:00May 19, 2021|

How 1 Nursing Home Got 49% More Enquiries During The 6-Month Height Of The Covid Pandemic

What did one nursing home do to help it secure 49% more enquiries at the height of the Covid pandemic? Problem A “requires improvement”

Adam James2024-12-06T13:27:52+00:00March 31, 2021|

REVEALED: How Facebook Ads Get Your Care Operator More Leads From Prospective Families

Want more leads to help fill your care home beds? Or want more home care client leads? If so, one method is Facebook Ads! They're

Adam James2025-01-06T12:35:08+00:00February 22, 2021|

Want To Pay Just £13 For A Respite Care Lead?

Do you want more respite care residents? 70%-100% of respite residents eventually become full-time residents according to an online survey Springup PR conducted with care operators.

Adam James2024-12-06T13:30:03+00:00February 15, 2021|

!! STOP PROMOTING YOUR CARE HOMES !!

❓Should you STOP promoting your care homes if they're >90% occupancy ❓ “I just need to get past this Covid period...." A care home owner

Adam James2021-01-29T21:01:43+00:00January 29, 2021|

How 1 Care Home Reached 97,564 People On Facebook In 7 Days

💥 Want your care homes to be more famous?! Want to know how to get 95,000 people aged over 45 in one locality to

Adam James2021-08-15T10:08:15+00:00January 29, 2021|

Got Your 2021 Care Operator PR And Marketing Strategy?

Care Homes Are NOT Special Care operators may think they’re different “Enquiries and referrals come to us because families who know us recommend us...” OK...

Adam James2021-01-18T20:37:23+00:00January 18, 2021|

WARNING: Not 1 Thing Works In PR And Marketing For Care Homes

Warning - not one things works when it comes to PR and marketing to generate more enquiries for your care and nursing homes. That’s because

Adam James2020-10-13T17:04:17+00:00October 13, 2020|

Every Care Or Nursing Home Should Secure At Least 10 Pieces Of Positive Media Exposure Every 12 months

You love getting regular enquiries to your care and nursing homes, right?It's the glorious end-product of running homes that have terrific care while also systematically

Adam James2024-12-06T11:55:06+00:00October 5, 2020|

How 1 Care Home Promoted Itself (During Covid) To 58,612 People In 7 Days On Facebook To Get At Least 1 New Self-Funding Resident

🔴 Care Home Operators 🔴 Watch this 👊 real-life 👊 example of how 1 nursing home got a new self-funding resident during Covid SPECIFICALLY

Adam James2025-01-06T12:43:34+00:00October 1, 2020|

3 “Got To Know Them” Numbers To Help Fill Your Care Home Beds Faster

If you want to get more enquiries from self-funding families to fill beds faster here’s 3 “Got To Know Them” numbers that should be etched

Adam James2025-01-06T12:44:35+00:00September 24, 2020|

How To Secure Positive Press Coverage For Your Care And Nursing Homes During Covid

Want to showcase to tens of thousands of people how your care and nursing homes have – despite the odds - successfully tried to protect

Adam James2020-08-12T21:16:49+00:00August 12, 2020|

PR and Facebook Ads Strategy To Recruit Nurses And Help Save £700,000 On Recruitment Agency Fees

1) The Problem * Specialist neurological care provider PJ Care approached Springup PR as they needed to recruit 20 nurses across its two centres

Adam James2022-04-14T17:24:04+00:00August 3, 2020|

Explosive PR and social media, e-shots and awards help 3x enquiries to Derbyshire care home

Media Exposure For Richmond Care Home Enquiries at Rosecare’s home in Derbyshire were below the desired level. Richmond home in Shirebrook was operating

Adam James2024-12-06T11:58:33+00:00June 17, 2020|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes