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Discover how a one-off media exposure campaign will get you leads

By Adam James Do you want to use a one-off media exposure campaign to tell prospect customers about your new product or service, and generate new leads? Want to get journalists on media read by your target decision-makers to write positive articles and features about your product or service? One tried-and-tested two-pronged approach is to create powerful news stories together with authoritative expert-opinion pitching. This is a tier-1 recommended strategy to secure eye-catching media coverage that will put your company in front of prospective customers, and generate new leads. Here’s one example of how you can achieve this. This example is related to health and social care – but the exact-same processes (with some modifications and tweaks) will secure as high-impact results in …

Why Your Care Home Must Send Out An Email Newsletter EVERY Month

Two weeks ago I spoke with one care home that’s losing out around £800,000 per year in revenue because of unfilled beds. The shocking news is that the home is doing zilch about it. Aside from hoping that “word of mouth” will fill beds quickly. Which it wont. Fair enough – if you don’t mind losing £100,000s (ouch) per year in revenue. The truth is that there are proven methods to fill beds faster and quicker – so that £100,000s per year goes in revenue, and not in lost revenue. One of 7 proven methods is…. Send Out An Email Newsletter EVERY Month….(that’s not once per 6 months by the …

Want to fill beds at your care/nursing home or specialist service? Want to raise your profile?

Do you want to generate more enquiries to your care/nursing home or specialist healthcare service? Do you want more target audiences, particularly prospective families and commissioners, to hear about the wonderful care your home or specialist care or healthcare service provides? If so, what about a PR And Digital Marketing Diagnostics + Success Plan for your care/nursing home(s) or specialist care/healthcare service? What we can do for you is: PR And Digital Marketing Diagnostic:  * Help diagnose with you about what you are not doing to ensure you are at your desired occupancy level, and how PR, media exposure and digital marketing initiatives and campaigns can help fill beds at your homes/specialist care service *  Help …

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Discover why this care home STOPPED paying for adverts in their local paper.

One care provider we work with is – like you – always trying to drive interest and enquiries to their home. But, in order to do this, they STOPPED paying for adverts in their local paper. Here’s what they’re doing instead: – Raising awareness – including online – of their home through local media journalist writing ‘good news’ stories about the home (i.e. genuine media and online exposure – not paid-for adverts) – Sending once-per month emails to their database of 600 contacts, stakeholders and prospective families (hint – you MUST have a system to record the email addresses of everyone who expresses an interest in your home, and adding …

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How to get journalists to love your company

* By Adam James, founder of Springup PR We were delighted when AntikBar, the UK’s only vintage poster gallery, approached us to secure them exposure in key media read by their target customers. Antik Bar, based in London, took up our exclusive “Guaranteed Results” offer, as they were keen to target key journalists on media such as Homes and Antiques magazine. Springup PR’s senior associate Lisa Pettifer quickly discovered that not only did Antik Bar have a range of beautiful and unusual vintage posters but its founder Kirill Kalinin, had an intriguing back story and unique expertise. So Springup PR embarked on two tactics. Firstly, a strong pitch to journalists on …

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World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Do you want to see a ‘real-life’ example of how to GUARANTEE media and online exposure for your care home? Do you want to see the EXACT email we sent to a regional media journalist that secured coverage? Do you want to see the kind of “news release” you have to send to your regional media to secure online media coverage for your home? Well, just watch my video below. It will show: * Why you must target individual journalists * Why your email subject line must include your hard-hitting headline * How to make your news release “jump out” at journalists * Why using these methods will GUARANTEE media and online …

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Make Facebook work wonders for your care home

Are you a care home wanting to use Facebook to ‘talk to’ and engage with your local community, families of residents, prospect staff and prospect resident families? If you’ve already got a Facebook page for your home running you’ll likely have discovered it’s a wonderful avenue to engage with target audiences for your home, while also operating as an important marketing/awareness tool Plus, by looking at the Facebook data you’ll have likely found out that photos and videos are, by far, what gets most interest, in terms of ‘shares’, ‘likes’ and comments. Facebook calls this ‘engagement’. This is all ‘run of the mill’ engagement activity every home with a Facebook …

One of our client care homes on the front page of the local paper

Want your care home on the front page of your local paper?

* By Adam James, founder of Springup PR Want your care home featured on the front page of your local paper? Why settle for page 9 when you can be on the front?! With the many positive ‘stories’ at your home – solid CQC reports, interesting events, well-attended openings, it takes something special’ to secure your home a front page headline (or ‘front page splash’ as I called it in my journalist days) This month, we achieved such a ‘splash’ for a home, so I thought you might find it interesting to know how we did it. Well, to be honest, there’s no ABC formula. Indeed it depends upon what …

Springup PR specialises in public relations for the care  sector

How to create an ultra-successful event at your care home

* By Adam James, founder of Springup PR Do you want at least 100 guests at a special event at your care home? Whether it’s an official opening, open day or special dementia study day there’s a set way of going about it you must follow to make the event an all-out sell-out success. Here’s how: * People, especially busy professionals, VIPS, MPs, councillors, local authority commissioners etc, stakeholders, need an enticement to attend any event, and to get them out of their office. An “official opening” at your home may not be enough. So, think of booking a celebrity to draw people in. Celebs can cost anything from £250 to £15,000 …

Determination and persistence is a core PR skill

Discover the 6 emails and 1 phone call it takes to secure national media exposure

* By Adam James, founder of Springup PR “Follow up to the death” – that’s often what I instruct colleagues when they’re pitching a story on behalf of a client to a target journalist. What this means is: “Keep on contacting the target journalist until s/he says accepts or declines your pitch.” A high-risk tactic? Maybe so considering journalists at best sigh with resignation or at worst abhor with passion when PR pros badger them with “non-stories”? But, if a ‘pitch’ is truly solid, tight, forensically focused and conveys a genuine ‘story’ then you must “follow up to the death” Here’s one real example of “following up to the death”. I …

Springup PR specialises in public relations for the care and healthcare sector

Are you a care provider wanting more media exposure and PR results?

By Adam James, Founder of Springup PR Do you want regional media exposure for your care homes – but don’t know where to start? Or perhaps you’re not getting as much media coverage for care home as you’d like? Are paid-for adverts not working for you, and you’d like to try another route? Do you want to ‘get the word out there’ to local prospect families about the quality services of your care home(s) Well, last year the CEO of a provider of two luxury care homes contacted me via Linkedin with these exact problems. The paraphrased conversation went like this. CEO:  “We’ve got these two wonderful care homes, but …

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Psst….PR’s closely-guarded secret – how surveys can secure media headlines for your business

If you want immediate explosive positive media exposure for your business then creating headline-making stories from surveys of the public are a tried-and-tested method to achieve this. Done properly, it’s a dead-cert PR result. That’s what any business wants to hear. Infact, whatever your business, whatever your brand – doing survey-based research to generate newsworthy statistics and figures will secure you a spread of national media exposure, often including backlinks, the gold-dust of SEO. Everyday you read at least one national story about research “findings”. There’s every likelihood these findings resulted from a survey of the public on behalf of a company or brand. It’s something you can do for …

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Want to test out a PR agency?

By Adam James, founder of Springup PR Are you worried whether or not a PR agency is up to the job and can secure desired results? Do you like the idea of “testing out” a PR agency before committing to a longer-term relationship? I  totally understand this, and I’ve been approached by companies who’ve been stung by rotten PR agency experiences. So when a UK luxury care home provider, who’d never used a PR agency before, came to us with these doubts, we were determined to re-assure them. And what better way to do this than offering the group, which operates two homes, our globally-exclusive one-off “guaranteed results” package. The provider wanted us to …