care sector pr Archives - Page 5 of 6 - Care Home Marketing And PR

!! STOP PROMOTING YOUR CARE HOMES !!

❓Should you STOP promoting your care homes if they're >90% occupancy ❓ “I just need to get past this Covid period...." A care home owner

Adam James2021-01-29T21:01:43+00:00January 29, 2021|

How To Promote Your Care Homes During The Covid Pandemic

This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care

Adam James2025-01-03T15:20:53+00:00December 30, 2020|

How To Re-Brand Your Care Operator – And Embed A Clear Mission, Vision And Values

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four

Adam James2025-01-03T15:20:53+00:00November 17, 2020|

WARNING: Not 1 Thing Works In PR And Marketing For Care Homes

Warning - not one things works when it comes to PR and marketing to generate more enquiries for your care and nursing homes. That’s because

Adam James2020-10-13T17:04:17+00:00October 13, 2020|

How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!

This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you

Adam James2025-01-03T15:20:54+00:00October 8, 2020|

How 1 Care Home Promoted Itself (During Covid) To 58,612 People In 7 Days On Facebook To Get At Least 1 New Self-Funding Resident

🔴 Care Home Operators 🔴 Watch this 👊 real-life 👊 example of how 1 nursing home got a new self-funding resident during Covid SPECIFICALLY

Adam James2025-01-06T12:43:34+00:00October 1, 2020|

Why Your Care Business Must Have A Fantastic Culture And Vision To Improve Recruitment And Retention, Care Quality And Occupancy

This episode of the Care Home PR And Marketing podcast, features Simon Parker, founding partner of SP&P which helps build high-performance teams, to deliver outstanding

Adam James2025-01-03T15:20:54+00:00July 7, 2020|

Explosive PR and social media, e-shots and awards help 3x enquiries to Derbyshire care home

Media Exposure For Richmond Care Home Enquiries at Rosecare’s home in Derbyshire were below the desired level. Richmond home in Shirebrook was operating

Adam James2024-12-06T11:58:33+00:00June 17, 2020|

Should You Promote That Your Care Homes Are Covid-Free?

If your care homes are Covid-free should you be promoting this to the media? I know that if they are Covid-free you want to shout

Adam James2020-06-17T16:24:13+00:00June 17, 2020|

How To Resolve The 4 Biggest Care Home Recruitment Nightmares

This episode of the Care Home PR And Marketing Podcast features Neil Eastwood author of Saving Social Care and founder of Care Friends, an

Adam James2025-01-03T15:20:54+00:00February 14, 2020|

My care home is £25,000 up per month – and it’s all through publicity

“We’re £25,000 up per month at my care home compared to last year – and that’s all through publicity” is what care home owner

Adam James2019-11-22T18:28:26+00:00November 22, 2019|

REVEALED: The inside story on how 1 care home Facebook post went viral reaching 14,000,000 people, with 51,000 comments!

This podcast episode, featuring Springup PR’s very own Danielle Booker, reveals the amazing story of how one care home Facebook post reached 14 million

Adam James2025-01-03T15:20:54+00:00November 14, 2019|

How To Make Your Care Provider More Attractive To Potential Buyers

❓Are you thinking of selling your residential care operator❓ Do you want to to CATAPULT your care provider's reputation to be more attractive to potential

Adam James2025-01-06T12:50:59+00:00September 19, 2019|

The Ultimate Guide To Guaranteeing Ongoing Positive Regional Media Exposure For Your Care Homes

Great editorial photos (which you can use in an array of PR and marketing initiatives) will secure you bigger-impact media exposure Do you

Adam James2019-10-10T20:39:22+00:00June 12, 2019|

Discover how 2 nursing homes filled 8 beds faster and increased annual revenue by £402,428

Care operator Peter Allen Investments approached us for PR and marketing initiatives to help increase enquiries and occupancy at two of their Somerset nursing homes,

Adam James2019-06-12T19:54:38+00:00June 6, 2019|

What A Marketing Director Did To To Promote Three New Care Homes

Want to discover what a new care operator's sales and marketing manager did for the group's first three new homes? This episode, featuring Dormy

Adam James2025-01-03T15:20:54+00:00June 3, 2019|

Would you like more enquiries to your care homes from private pay families?

Would you like more enquiries to your care homes from private pay families? I bet you would. Who wouldn't? Well one small home we

Adam James2025-01-06T12:56:18+00:00April 22, 2019|

How Facebook Boosts Can Help Market Your Care Home

Want to discover one vital marketing propulsion you must do with that beautifully-crafted news release and set of editorial photographs for your care home

Adam James2025-01-06T12:52:35+00:00March 29, 2019|

How To Make Your Care Homes Stand Out Online

Want to know how to use content marketing for your care homes in order to have a superior online presence

Adam James2025-01-03T15:20:54+00:00March 6, 2019|

What’s a ‘Fill Beds Faster Diagnostics’ for care homes?

So what exactly is a ‘Fill Beds Faster Diagnostics’ for care homes? That’s what a care home owner asked yesterday. And how can your

Adam James2019-02-11T18:31:31+00:00February 11, 2019|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes