care homes Archives - Page 4 of 6 - Care Home Marketing And PR

How (When Working With Care UK) I Started The Buy And Build Model For Home Care Growth

This episode of the Care CEO Success Stories podcast features Roger Booker, CEO of Care Sante Limited, which delivers homecare services across England. Roger has

Adam James2025-01-03T15:16:00+00:00October 21, 2022|

How To Handle Enquiries To Your Care Homes (Particularly As Families Are Now HYPER Discerning)

This episode of the Care Home PR And Marketing podcast features Fiona Hales, managing director of CoolCare, an administration software provider covering “everything a

Adam James2025-01-03T15:20:52+00:00September 27, 2022|

How To Recruit And Retain A 2000-Strong Dream Care Team

This episode of the Care CEO Success Stories podcast features Bernie Suresparan, executive chairman of the We Care Group, founded in 2007, and now

Adam James2025-01-03T15:16:00+00:00September 16, 2022|

Recruit Care Workers (Like Crazy) Via Facebook

You gotta follow up Facebook leads like a maniac!! That's the #1 lesson we've learnt running Facebook Ads for care providers - whether recruiting care

Adam James2025-01-06T12:28:06+00:00August 19, 2022|

How To Get Guaranteed Ongoing Press Coverage For Your Care Homes To Showcase Your Care Quality

"Oh Adam you can NEVER guarantee media exposure or PR results" Is what some PR pros scoff at me. Not true. You can offer a

Adam James2024-12-06T13:21:15+00:00August 5, 2022|

How I Built A £50m Care Operator (Including When Interest Rates Were 11%) And Thrived For 30 Years

This episode of the Care CEO Success Stories podcast features Tony Banks, founder and chair of the Balhousie Care Group, founded in 1991 and

Adam James2025-01-03T15:16:00+00:00July 8, 2022|

How We Turn Around Failing Care Homes

Welcome to the second episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single

Adam James2025-01-03T15:16:00+00:00May 26, 2022|

How A Former Care Worker Helped Grow Agincare From £4m to £90m

Welcome to the first episode of the Care CEO Success Stories podcast where the UK’s leading care operator CEOs celebrate and share their single

Adam James2025-01-03T15:16:00+00:00April 12, 2022|

How Care Operators Can Build Formidable Relationships With Local Authority Decision-Makers!

This episode of the Care Home PR And Marketing podcast features Mark Topps, regional business manager for reablement service Essex Cares. Mark has a

Adam James2025-01-03T15:20:53+00:00March 15, 2022|

How To Launch A New Care Home!

🤩 Launching a new care home? 🤩 Here’s what you gotta do from a PR and marketing perspective 1️⃣ Get a clean, neat, eye-catching website

Adam James2024-12-06T13:23:10+00:00February 6, 2022|

Why Care Operators Should Have Real-Time Live Chat On Their Website

This episode of the Care Home PR And Marketing podcast features Marcus Wrinch of C4B Chat, a website live-chat service specialising in the care

Adam James2025-01-03T15:20:53+00:00January 20, 2022|

Staggeringly Good Media Headline For Your Care Homes

Do your care homes and staff 😍 love 😍 positive praise and feedback from your residents and their families? I bet you do! And, heck,

Adam James2024-12-06T13:23:27+00:00December 13, 2021|

How A Specialist Care Operator Used PR And Marketing To Help Increase Care Job Enquiries By 400%

This episode of the Care Home PR And Marketing podcast features Neil Russell, chairman of specialist neurological care provider PJ Care which employs more

Adam James2025-01-06T12:29:47+00:00November 23, 2021|

How To Recruit Care Workers On Facebook

Do you want to recruit care workers NOW?! Here's how to get the CVs of 21 interested care worker applicants in 2 months in

Adam James2024-12-06T13:24:55+00:00September 20, 2021|

The Ultimate Guide To Selling Your Care Operator

This episode of the Care Home PR and Marketing podcast features Anthony Rae of Montane Care, who will be revealing the essentials of selling

Adam James2025-01-03T15:20:53+00:00April 30, 2021|

How 1 Nursing Home Got 49% More Enquiries During The 6-Month Height Of The Covid Pandemic

What did one nursing home do to help it secure 49% more enquiries at the height of the Covid pandemic? Problem A “requires improvement”

Adam James2024-12-06T13:27:52+00:00March 31, 2021|

How Digital Technology Can Better Manage Enquiries For Care Homes

This episode of the Care Home PR And Marketing podcast features Fiona Hale, Managing Director of CoolCare, a leading care home management software provider.

Adam James2025-01-03T15:20:53+00:00March 22, 2021|

How Care Homes Must Re-build Trust With Families Looking For Care

💥 The end of the pandemic is in sight 👀💥👀 Did you hear about the WHOPPING 👉80%👈 drop in Covid cases in US nursing

Adam James2025-01-06T12:34:50+00:00March 15, 2021|

How Online Directories Can Get Your Care Operator More Enquiries

This episode of the Care Home PR And Marketing podcast features Debbie Harris, founder of Autumna, an online care and advice directory of care services

Adam James2025-01-03T15:20:53+00:00February 8, 2021|

How To Promote Your Care Homes During The Covid Pandemic

This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care

Adam James2025-01-03T15:20:53+00:00December 30, 2020|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes