filling more beds Archives - Page 5 of 6 - Care Home Marketing And PR

How To Launch A New Care Home!

🤩 Launching a new care home? 🤩 Here’s what you gotta do from a PR and marketing perspective 1️⃣ Get a clean, neat, eye-catching website

Adam James2024-12-06T13:23:10+00:00February 6, 2022|

Why Care Operators Should Have Real-Time Live Chat On Their Website

This episode of the Care Home PR And Marketing podcast features Marcus Wrinch of C4B Chat, a website live-chat service specialising in the care

Adam James2025-01-03T15:20:53+00:00January 20, 2022|

Staggeringly Good Media Headline For Your Care Homes

Do your care homes and staff 😍 love 😍 positive praise and feedback from your residents and their families? I bet you do! And, heck,

Adam James2024-12-06T13:23:27+00:00December 13, 2021|

How One Care Home Operator Used “Phenomenal” PR To Increase Enquiries And Occupancy

This episode of the Care Home PR And Marketing podcast features Nimesh and Pritesh Patel of 2-home operator Prime Residential Care. They tell their

Adam James2025-01-06T12:30:02+00:00October 26, 2021|

How One Care Operator Received The CVs of 21 Care Applicants Using £798 Of Facebook Ads Combined With PR

This episode of the Care Home PR And Marketing podcast features Facebook Ads specialist Michael Rodger of Springup PR where we discuss the case

Adam James2025-01-06T12:30:20+00:00October 26, 2021|

What’s The #1 Way To Get More Care Home Enquiries From Self-Funding Families

If you could choose 1 marketing or PR initiative over 6 months to get more enquiries from self-funding families what would it be? Positive

Adam James2024-12-06T13:24:00+00:00October 24, 2021|

How To GUARANTEE Positive Press Coverage For Any Care Home

Discover how can you GUARANTEE regional press coverage for any one of your care homes. EVEN WHEN YOU DON'T THINK YOU'VE A GOOD ENOUGH STORY!

Adam James2024-12-06T13:24:24+00:00October 12, 2021|

How To Recruit Care Workers On Facebook

Do you want to recruit care workers NOW?! Here's how to get the CVs of 21 interested care worker applicants in 2 months in

Adam James2024-12-06T13:24:55+00:00September 20, 2021|

How ANY ONE of your care homes get a full page of regional press exposure like this….

How can ANY ONE of your care homes get a full page of regional press exposure like this? 1. Write the story "on a

Adam James2024-12-06T13:25:25+00:00September 8, 2021|

The Ultimate Guide To Selling Your Care Operator

This episode of the Care Home PR and Marketing podcast features Anthony Rae of Montane Care, who will be revealing the essentials of selling

Adam James2025-01-03T15:20:53+00:00April 30, 2021|

How 1 Nursing Home Got 49% More Enquiries During The 6-Month Height Of The Covid Pandemic

What did one nursing home do to help it secure 49% more enquiries at the height of the Covid pandemic? Problem A “requires improvement”

Adam James2024-12-06T13:27:52+00:00March 31, 2021|

How Digital Technology Can Better Manage Enquiries For Care Homes

This episode of the Care Home PR And Marketing podcast features Fiona Hale, Managing Director of CoolCare, a leading care home management software provider.

Adam James2025-01-03T15:20:53+00:00March 22, 2021|

How Care Homes Must Re-build Trust With Families Looking For Care

💥 The end of the pandemic is in sight 👀💥👀 Did you hear about the WHOPPING 👉80%👈 drop in Covid cases in US nursing

Adam James2025-01-06T12:34:50+00:00March 15, 2021|

Want To Pay Just £13 For A Respite Care Lead?

Do you want more respite care residents? 70%-100% of respite residents eventually become full-time residents according to an online survey Springup PR conducted with care operators.

Adam James2024-12-06T13:30:03+00:00February 15, 2021|

How Online Directories Can Get Your Care Operator More Enquiries

This episode of the Care Home PR And Marketing podcast features Debbie Harris, founder of Autumna, an online care and advice directory of care services

Adam James2025-01-03T15:20:53+00:00February 8, 2021|

!! STOP PROMOTING YOUR CARE HOMES !!

❓Should you STOP promoting your care homes if they're >90% occupancy ❓ “I just need to get past this Covid period...." A care home owner

Adam James2021-01-29T21:01:43+00:00January 29, 2021|

How To Promote Your Care Homes During The Covid Pandemic

This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care

Adam James2025-01-03T15:20:53+00:00December 30, 2020|

How To Re-Brand Your Care Operator – And Embed A Clear Mission, Vision And Values

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four

Adam James2025-01-03T15:20:53+00:00November 17, 2020|

WARNING: Not 1 Thing Works In PR And Marketing For Care Homes

Warning - not one things works when it comes to PR and marketing to generate more enquiries for your care and nursing homes. That’s because

Adam James2020-10-13T17:04:17+00:00October 13, 2020|

How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!

This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you

Adam James2025-01-03T15:20:54+00:00October 8, 2020|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes