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Springup PR specialises helping care and nursing homes fill beds faster

Are you a care provider wanting more media exposure and PR results?

By Adam James, Founder of Springup PR Do you want regional media exposure for your care homes – but don’t know where to start? Or perhaps you’re not getting as much media coverage for care home as you’d like? Are paid-for adverts not working for you, and you’d like to try another route? Do you want to ‘get the word out there’ to local prospect families about the quality services of your care home(s) Well, last year the CEO of a provider of two luxury care homes contacted me via Linkedin with these exact problems. The paraphrased conversation went like this. CEO:  “We’ve got these two wonderful care homes, but …


Want to test out a PR agency?

By Adam James, founder of Springup PR Are you worried whether or not a PR agency is up to the job and can secure desired results? Do you like the idea of “testing out” a PR agency before committing to a longer-term relationship? I  totally understand this, and I’ve been approached by companies who’ve been stung by rotten PR agency experiences. So when a UK luxury care home provider, who’d never used a PR agency before, came to us with these doubts, we were determined to re-assure them. And what better way to do this than offering the group, which operates two homes, our globally-exclusive one-off “guaranteed results” package. The provider wanted us to …

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Media exposure (and sales leads) for technology company

Technology company Invatech Health, approached us for PR support for the launch of research demonstrating the benefits of their medicine management technology for care homes. Invatech’s Proactive Care System (PCS) can save care home staff time, improve patient safety and make substantial savings on drugs costs for care home residents by cutting wastage. As part of their marketing and brand strategy, Invatech wanted us to secure exposure for PCS in the care sector media, read by their target audience and customers. When working with industry media, such as the care sector, it’s vital to ensure you don’t pitch ‘stories’ that may be regarded as product marketing.  They’ll just get binned. So we ‘nosed’ the story on the …

Springup PR specialises in public relations for the care  sector

PR and media exposure for a care provider in 6 months

Want to know what PR and media exposure results a specialist care provider can expect to secure in 6 months? What better way to demonstrate this than summarise what we achieved for our client, PJ Care, over a six-month period.  1) Six-month media exposure summary (i)  Total audience reached via mainstream media = approx 1.32 million Audience reached includes * care sector * nursing * public/families + stakeholders in target regions * healthcare and neurocare professionals * charity partners * commissioners (ii) PJ Care’s reputational messages conveyed to audiences 100% positive –  0% negative (iii)  Reputational messages conveyed include: * PJ Care’s quality of neurological care * Award-winning neurological care * PJ Care …


PR secret revealed! How to grab the attention of 4 national journalists in 10 minutes

Recently something incredible happened. On behalf of a client, my colleague Bryan (pictured left) pitched a ‘story’ – via email to specific national media journalists. Extraordinarily, within just 10 minutes we received positive replies from FOUR. Such an immediate responses from leading national media journalists, including multi-award-winners, was unprecedented. How, and why, did this happen? Well, it was all in the email subject line which, in this case, was: “Joost van der Westhuizen interview?” If you are not familiar with rugby, Joost van der Westhuizen is a legendary South Africa rugby player. He was diagnosed with Motor Neurone Disease, and was making what was believed to be his last trip to …